Sofiia is a digital marketing enthusiast who always rises to the challenge. Her superpowers are GA4, GTM & memes creation. She loves solving tracking riddles and strives to share her passion for technologies with other marketers. Before joining MeasureSchool, Sofiia worked in the Technical Solutions Team, for the official Google support. In her free time, she loves travelling to different countries with her little Shiba Inu (dogecoin doggo).
5 Ways to Leverage GA4 for PPC Marketers
Join us for the webinar 8th March 15:45 - 16:25 GMT
This year will be challenging for PPC marketers who utilize Google Analytics, as they will eventually need to switch to GA4. The process of transitioning might elicit a range of emotions, from initial denial to eventual acceptance.
Join our all-day event GA4ward MKII, where Sofiia Bychkovska will be your analytics guide and demonstrate that it’s not all negative. Check out how PPC marketers can maximize GA4’s measurement capabilities.
- Digital marketers
- Marketing managers
- Web analysts
- Founders & CEOs
- Digital Analytics
- CMOs
- VP of Marketing
How this will benefit you:
- Understand advanced GA4 features to elevate PPC strategies.
- Navigate the GA4 transition with ease.
- Discover new possibilities for PPC campaigns.
- Stay ahead of digital marketing changes.
- Learn from an expert guide.
Webinar: GA4 Migration Procrastinators: There’s Still Time!

Don’t let procrastination keep you from migrating to GA4! Join John Lovett at our upcoming all-day event GA4ward and learn how to transition to GA4 seamlessly. Register now through the link below and take the first step towards optimising your analytics data with GA4. Don’t miss out!
Webinar: Do's and Don'ts of a GA4 migration

Are you considering migrating to Google Analytics 4 but unsure where to start? Join our upcoming all-day event GA4ward to learn from industry expert Julius Fedorovicius and get actionable insights and practical tips to ensure a smooth transition. Don’t miss out on this opportunity