Applying a Measurement Framework to Unlock the Power of GA4

Join us for the webinar 8th March 13:15 - 13:55 GMT

Do you have too much “data” and not enough “insights” in your GA4?

If you’ve ever heard phrases like, “We know our numbers, we just don’t know what to do with them…” Then this session is for you! In this 30-minute talk, you’ll discover why a measurement framework is necessary and how you can apply it to GA4 to help make sure all that data turns into a story that delivers actionable insights.

Applying a Measurement Framework to Unlock the Power of GA4
Speaker bio:

Chris Mercer is a marketing professional with a passion for sales and marketing. He began his career in radio advertising and has since become an expert in measurement marketing, using tools such as Google Tag Manager, Google Analytics, and Google Data Studio to track behaviours and measure progress along the customer journey.

As the founder of, he helps marketing teams build measurement marketing systems, figuring out what marketing steps to measure and how to use that data effectively.

Who’s the webinar for:

  • Digital marketers
  • Marketing managers
  • Web analysts
  • Founders & CEOs
  • Digital Analytics
  • CMOs
  • VP of Marketing

How this will benefit you:

  • Learn how to turn data into insights using a measurement framework in GA4
  • Discover the importance of using GA4 to tell a story with data
  • Gain the ability to deliver actionable insights using GA4
  • Improve your data-driven decision-making skills for your business
  • Stop drowning in data and start making sense of it with GA4
  • Ensure your business is tracking the right metrics in GA4 for better analysis and decision-making
  • Increase the effectiveness of your marketing campaigns and website performance with GA4 data.

Take a look at our previous webinars

Webinar: GA4 Migration Procrastinators: There’s Still Time!

John Lovett
VP, Analytics & Insights

Don’t let procrastination keep you from migrating to GA4! Join John Lovett at our upcoming all-day event GA4ward and learn how to transition to GA4 seamlessly. Register now through the link below and take the first step towards optimising your analytics data with GA4. Don’t miss out!

March 8, 2023

Webinar: 5 Ways to Leverage GA4 for PPC Marketers

Sofiia Bychkovska
Lead Analytics Trainer

This year will be challenging for PPC marketers who utilize Google Analytics, as they will eventually need to switch to GA4. The process of transitioning might elicit a range of emotions, from initial denial to eventual acceptance.

Join our all-day event GA4ward MKII, where Sofiia Bychkovska will be your analytics guide and demonstrate that it’s not all negative. Check out how PPC marketers can maximize GA4’s measurement capabilities.

March 8, 2023
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