GA4ward MK4 - Supercharge Your Analytics

Join Us for the Webinar 7th of September from 12:00 until 19:00 (UK time)

Dive into the future of Google Analytics with industry veterans like Krista Seiden, Mary Owusu, and André Mafei (among 8 experts). From GA4 insights to data’s deepest tales, this day promises transformative knowledge. The masters are gathering.

Network, mingle, and connect at after-parties —all for free. Will you join them?

GA4ward MK4 - Supercharge Your Analytics
Who’s the webinar for:


  • Digital Marketing Analyst
  • Web Analyst
  • Digital Marketing Managers
  • PPC Managers
  • Marketing Analytics Specialists
  • E-commerce Managers
  • Conversion Rate Optimization Specialists
  • Digital Marketing Directors
  • Marketing Operations Managers
  • Website Optimization Analysts

How this will benefit you:

  • Learn how to use Google Analytics 4 effectively
  • Discover tips, tricks, and best practices from industry experts
  • Understand how to navigate and take advantage of GA4’s new features
  • Gain insights into how to optimize your website and improve user experience
  • Get free training and valuable knowledge from leading web analysts
  • Network with other professionals and expand your knowledge on web analytics

Meet our speakers:

The agenda is as follows (UK time):

🟢 12:00 – 12:10 event introduction (how everything will work)

🟢 12:10 – 13:10 Krista Seiden – Where GA4 is Moving.

🟢 13:15 – 13:55 Mary Owusu – The SCORE system for becoming GA4-confident – Setup, Correct, Optimize, Report, Export.

🟢 14:00 – 14:40 André Mafei – Democratizing Advanced Digital Analytics: A Comprehensive Guide.

🟢 15:00 -15:40 Wasim Ullah – Build Your Marketing Strategy with Google Analytics 4.

🟢 15:45 -16:25 Ibrahim Elawadi – (Will get updated soon with the title).

🟢 16:30 – 17:10 Phil Pearce – How to Automate Yourself out of a Job in Analytics

🟢 17:15 – 17:55 Kevin Swelsen – Digital Analytics, GA4 and the state of data privacy and tracking in 2023

🟢 18:10 – 18:50 Naomi Smulders – How to mine your customer journey from GA4 data in BigQuery

🟢 18:50+ Final remarks and closing virtual party.

We’ll be revealing more exciting news on it over our LinkedIn page, so follow our LinkedIn page for updates!

Take a look at our previous webinars

Webinar: GA4ward MKIII - Before Sunset - All-day GA4 Event

Phil Pearce
Analytics Director & Founder

Join us for GA4ward MKIII – Before Sunset, the third instalment of our highly successful Google Analytics 4 event series. As we count down to the end of Universal Analytics, it’s more important than ever to understand how to make the most of GA4. This is an excellent opportunity to do that for free!

June 1, 2023

Webinar: GA4 Migration Procrastinators: There’s Still Time!

John Lovett
VP, Analytics & Insights

Don’t let procrastination keep you from migrating to GA4! Join John Lovett at our upcoming all-day event GA4ward and learn how to transition to GA4 seamlessly. Register now through the link below and take the first step towards optimising your analytics data with GA4. Don’t miss out!

March 8, 2023

Webinar: 5 Ways to Leverage GA4 for PPC Marketers

Sofiia Bychkovska
Lead Analytics Trainer

This year will be challenging for PPC marketers who utilize Google Analytics, as they will eventually need to switch to GA4. The process of transitioning might elicit a range of emotions, from initial denial to eventual acceptance.

Join our all-day event GA4ward MKII, where Sofiia Bychkovska will be your analytics guide and demonstrate that it’s not all negative. Check out how PPC marketers can maximize GA4’s measurement capabilities.

March 8, 2023
Have a suggestion for a topic or want to speak at one of our events?