Alex is a seasoned leader and entrepreneur, currently serving as the CEO and founder of PenPath, a top business intelligence platform for enterprise and DTC brands. With a background in both high-growth startups and Fortune 100 companies, he brings a wealth of experience to the table.
Alex’s areas of expertise include digital marketing, marketing analytics, attribution modelling, data science, and data visualization. His advanced understanding of these fields makes him an invaluable resource for businesses looking to leverage data to drive growth and success.