The best free digital analytics and digital
marketing events and webinars led by industry experts
Join us for an informative and practical session on building a data-driven culture with GA4, designed to help teams navigate the post-GA3 landscape. Learn how to achieve actionable insights, improve decision-making, and stay ahead of the curve in the rapidly-evolving world of web analytics.
Join us for the second edition of GA4ward, an all-day event with experts from around the world giving exclusive talks all about Google Analytics 4. With Google automatically migrating people to GA4, it’s critical that you understand how to use it. This is an excellent opportunity to do that for free!
How would you like it if you could show your boss or your client that you’ve increased your conversions by 27% in a day? Well, today is your lucky day…
Well, Tuesday the 4th of October when we host the webinar will be your lucky day.
We’ve found a few ways to use new Google tools to increase your conversion rate substantially. Don’t believe us? Well, we have a real example as well.
We’ve been using GTM since its introduction ALL those years ago! And before that (if there ever was such a time) we were already web analytics experts.
So we know our stuff and when it comes to GTM we have a few secrets that we think some of you could find really useful.
Now’s your chance to expand your GTM expertise and learn some of the tips and tricks we pros have learned in our over 20+ years of experience. SECRETS!
Our GTM Cleaner goes through several automated processes to clean up your entire container in just a few clicks. We automated this because it’s the first thing we do for every client! So it speeds up our implementations and now it can help you too!
There can be a number of reasons that your data is being shown incorrectly. And if that is the case, it’s important that you fix it so that your decision-making doesn’t suffer as a result! Which unfortunately can cost you thousands in wrongly placed ad spending and budgeting.
In this webinar we want to show you:
As we say, data validation could genuinely save your business thousands. So it’s important you come to this, especially during a time when so many people are migrating to GA4.
Setting up GA4 e-commerce isn’t as easy as flicking a switch. In fact, as we already know with GA4, there are plenty of gotchas and difficulties that can arise.
With thousands of businesses using Google Analytics to measure traffic attribution and behavior on their e-commerce sites, we thought it might be a good idea to show people how to:
Set e-commerce reporting up
Get the most out of your e-commerce reporting
Utilize the new features of GA4
Utilize more advanced GA4 e-commerce tips
The Information Commissioner’s Office (ICO) can impose fines of up to €20 million (roughly $20,372,000), or 4% of worldwide turnover for the preceding financial year – whichever is higher. Yeah…
So it’s important to make sure that you’re keeping within those regulations. But that can be difficult when the goalposts are constantly being moved.
Thankfully, with the introduction of GA4 and Consent Mode, as businesses, we can protect ourselves from facing these sorts of penalties. So now is a really good time to understand the consent mode tools that you can use and how to audit your business to see if it’s GDPR compliant.
This is a versatile tool that adds a button to the GTM interface allowing you to export elements from your container. This could be handy when you want to export something into Google Sheets and use formulas to make bulk edits.
As you all know Google Analytics 4 (GA4) will be replacing Universal Analytics (UA) next year. Which is actually scarily close. After our previous webinar discussing the top 10 GA4 migration mistakes to avoid, we hope that you’re set up with GA4 all safe and sound.
But you may be left wondering… What can you actually do with GA4?
Well, that’s exactly what this webinar will teach you about. More specifically, we’ll be teaching you about the top 10 things you can do in GA4 that we believe are pretty cool.
Whether you like Google Analytics 4 or not, we now know that Universal Analytics will be deprecating next year. We will miss our old dear friend, UA, too.
But as this switch is definitely going to happen, and everyone is going to start migrating to GA4, this opens a lot of room for errors. We know that because we understand that GA4 isn’t the friendliest in its current state.
So we wanted to provide a webinar on the top 10 mistakes to avoid when migrating to GA4. Come along before you land yourself in trouble. Save yourself hours of nuisance and get your migration right the first time round.
Phil has been working in digital Analytics for over 20 years. How?!? Well, with a lot of patience and hard work.
But to save you from all that hard work and spent time, Phil is providing you with the best Google Analytics dashboards that you need to use!
We all know Google Analytics dashboards, but after years of use, Phil has found configurations of them that provide you with the best insights possible. Saving you time and money and even informing better business decision making.
This week we’ll be going back to something which should be considered people off all levels of expertise – your digital toolkit. Specifically, as it pertains to Google Tag Manager.
You’re likely already using Google Tag Manager. But the question is ‘could you be using it better’?
There is a vast number of GTM tools out there that are designed to enhance your ability to use tagging software. And that’s exactly what we’re going to cover in this webinar.
Data can sometimes be a bit overwhelming. This is especially true if you’re running a big business with various applications and websites to manage. What are you supposed to do when the data is too much to handle?
Luckily, Google has presented us with an answer to this question. They’ve called it BigQuery (BQ), and using BigQuery with Google Analytics 4 can really simplify your data-related conundrums.
BQ opens a world of opportunities that will help you to take advantage of all this data. This minimizes the headache and allows you to create more streamlined and effective marketing campaigns.
Enterprises beware!
A plethora of rules and regulations have come into play recently regarding how companies gather and use data on their users. 2021 has even seen one company be fined £652 million for violations of said regulations…
So you can start to see the importance of respecting the rules while gaining that ever-so-sweet marketing data.
Consent Mode introduces new ways to manage cookies for advertising and analytics purposes. They help advertisers measure conversions more effectively while respecting user consent choices for ads and analytics cookies.
Come to our event and learn everything you need about Consent Mode and its benefits to your business.
GTM Server-Side promises a plethora of benefits to businesses using it. That includes improved site performance, which is something everyone has gone crazy about recently… And for good reason.
If you want to know more about what GTM Server-Side is and how it can benefit your business (which you definitely should) then let us know you’re attending.
This is an online event.
Google Analytics 4 is built to measure the internet as we are using it in the modern day. A gargantuan feat given that the modern-day internet user is present in over 7 different platforms, focuses on smaller, tight-knit communities, and very rarely leaves those communities to interact with you.
This workshop is going to go over the specific Google Analytics 4 features, architecture, and integrations that make measuring online community possible, so that you can pivot to a Community informed measurement strategy and own the conversations your users have with each other.
MeasureMinds attended MeasureFest & BrightonSEO 2021. We wanted to present to you the best findings from these events and how they’re applicable to your business.