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Google Analytics
Google Tag
Manager
Manager
Google Ads
Looker Studio
SEO
CRO
We are experts in…
Google Analytics, Google Tag Manager & the Google Cloud Platform
Google Analytics services by MeasureMinds
Our years of Google Analytics experience mean that we can set up complex Google Analytics implementations quickly and via tried and tested processes...
1. KPI Workshop
We will run a KPI workshop with your team to help you identify what data aligns with your digital marketing goals.
5. Sales Funnels
So you’re now tracking conversions, but what journey are users taking to get to that point? Where are people getting stuck? Why? We’ll build sales funnels for you to have an overview of exactly that.
2. Google Analytics auditing
After understanding more about your business needs, we’ll audit your GA setup. We’ll look for bugs, clutter, anything broken, whether it’s compliant and whether it collects the data you want.
6. Looker Studio reporting
Want to visualise certain aspects of your data in a customisable way? Or do you want a report to show key elements of your marketing campaigns to internal stakeholders? Using Looker Studio (previously Data Studio) we can visualise your data any way you want.
3. Google Analytics clean-up and consolidation
After auditing, then comes in the dirty work. We’ll go through your entire Google Analytics account and make any of the necessary fixes. Leaving you with a clean and efficient GA account that’s ready for the rest of your implementation.
7. Google Analytics training
There is a reason we’re called that data empowerment agency. As a Google Analytics agency that has authored books, produced hundreds of articles and hosted world-class events on digital analytics. We believe in passing our skills on to others. We will turn your in-house team into data superheroes.
4. Set-up conversions (previously goals)
Now you have a lean GA account. We can now set up tracking for the data that’s really important to your business – conversion tracking. Tracking where conversions take place on your site allows you to see what is working for your business and what isn’t
8. Ad-hoc support & implementation
Our team doesn’t just stop once we’ve initially set you up. Because we are leaders in the Google Analytics industry, we stay on top of updates and new trends, ensuring that you stay at the top of the game too.
We can migrate you
to Google Analytics 4 for free
to Google Analytics 4 for free
you need to have done this by
I was blown away by the level of automation that MeasureMinds were able to achieve with my weekly Google Analytics reports.
Guy Williamson - Digital Marketing Analyst, ALD Automotive
MeasureMinds' expertise and knowledge of data and analytics is unparalleled. They have completely transformed the way we report. They are passionate analysts who have gone above and beyond in their delivery. Ensuring we are continuing to fulfil our short-term and long-term goals. They understand the importance of the bigger picture and have been paramount to our success.
Norman Loder - Digital Marketing Analyst, Principality
MeasureMinds delivered the project at the highest quality with clear, concise and effective communication. They’re really helpful and love helping solve problems, and their years of experience are reflected in the way they conduct their business. I highly recommend them.
Alex Nott - Head of Growth Marketing, Learning with Experts
Worked with Phil and others on marketing tracking & analytics projects and always was surprised by out-of-the-box approach for solving issues where in-house or other agencies had given up. I highly recommend their services for any tracking and analytics task.
Albert Stanulis - Digital Marketing Manager, Newcross Healthcare
We hired MeasureMinds to consolidate our Google Analytics 360 account, fix our attribution issues and enable better goal & funnel tracking. They did a fantastic job and as a bonus, they managed to reduce our GA360 licence fee!
Tamara Caligari - Marketing and Product Manager, Tipico
Phil is clearly an expert in his field and his knowledge was obviously second-to-none. It was helpful to look at GTM with an expert. The Google data studio training greatly improved our business performance reporting.
Sofia Alvadia - Digital Marketing Manager, Bristol City Council
I hired MeasureMinds in December 2014 to audit Marie Curie's Google Analytics & Google Tag Manager implementations. They did everything in the brief and more in an incredibly quick time with very short notice. They also provided pro bono support after project closure. I wouldn't hesitate to recommend MeasureMinds for GTM & GA implementations.
Neil Dickson - London SEO Consultant, Growth Hacker, Digital Marketer, Marie Curie
I wanted to thank you for all the work you did in setting ACRP up with GTM and Ecommerce tracking. Tracking has been amazing and I love seeing the data come through clean!
Marcela Leon - Manager, Digital & Web Content, Association of Clinical Research Professionals
Google Tag Manager gurus. I worked with them on a complex implementation project for over 10 months and continued to be impressed by their GTM & GA skills. They provide creative solutions and were not shy about making recommendations or improvements that they believed would add value. Their expertise in Analytics and Google Tag Manager definitely make them a great resource to work with.
Deeplaxmi Adke - Director of Digital Analytics, National Geographic
In terms of technical expertise and knowledge, MeasureMinds are the best out there. I strongly recommend them as a digital analytics, CRO and SEO provider.
Sophie Grassick - Global Director Digital Marketing, Vistra
Google Analytics consultancy case studies
We've worked on some incredibly complex Google Analytics implementations. They often tie in with our Google Tag Manager and CRO services. Check out our case studies to see how our clients have benefited from our Google Analytics services.
National Geographic
See how we 'impressed' National Geographic with a complex, 10 month, GTM and GA implementation.
Principality
We implemented a fresh and innovative data strategy, which enabled Principality greater forecasting on changing market trends and the ability to target their prospective and current clients more efficiently and in real-time.
Google Analytics Agency – 3 month road map to better data visibility
Google Analytics agency FAQs
Google Analytics (GA), like much of Google’s software, is free. There is a paid version available called Google analytics 360 which costs $150,000 a year (roughly £125,000). But this is only recommended for very large enterprises that need additional features.
There are other pieces of software that you may use alongside GA, such as BigQuery or Google Tag Manager Server-side that can incur additional costs too. But these are often minimal. You can learn more about this in our article on the cost of Google Analytics.
It is highly recommended that you migrate to GA4 immediately. You will have to have done this by July 1st, 2023. We have a free application that can migrate you to Google Analytics 4.
If you need help doing this, you can book a free consultation with us to do so.
This depends on the size of your GA implementation. Naturally larger accounts with more complex implementations will take longer.
We have a free tool to calculate how long a full migration would take. We also have a free tool that can give you an express GA4 setup in a few clicks.
As the world of data evolves, very quickly, so must the software that utilises it. Google now realises the world is shifting away from third-party cookies due to issues relating to privacy.
As Universal Analytics relied heavily on the use of third-party cookies, it was about time Google set up a new piece of software that could utilise other means of tracking. So they introduced Google Analytics 4, which doesn’t rely on the use of cookies.
There are also many other benefits to switching to GA4 such as being able to link with BigQuery for free, enhanced funnel analysis and an improved data measurement model. We have an article on the benefits of GA4 that you should check out.
We can provide any type of Google Analytics training and support that you need. We’ve been working with digital analytics for over 20 years and have seen the conception of Google Analytics, Google Tag Manager, Google Ads… you name it!
This means that we have the knowledge and the ability to take you from creating your Google Analytics account to implementing complex GA & GTM solutions to track data across the globe. We have a proven track record of doing so.
Furthermore, we stay ahead of the curve with Google releases and product updates. Meaning that you can stay ahead of your competition in terms of modern data tracking.
A huge benefit of Google Analytics 4 is that you can now integrate it with so many more apps and platforms. The ability to now integrate GA4 with BigQuery for free is especially exciting for enterprises or companies dealing with a lot of data.
We have a lot of experience with GA so we know all the best tools and platforms to integrate it with. We also have advanced developer knowledge and can even create custom integrations with particular platforms that would ordinarily be inaccessible.
We also build our own apps and tools!