The University of Bristol is a red-brick university located in the south-west of England. As part of the Russell Group, the University of Bristol is committed to maintaining an excellent standard of research and teaching. The University of Bristol had an enrollment of 22,278 as of 2015 and remains one of the top universities in the UK.
The client needed reliable Digital marketing tracking; prior to increasing marketing budgets. However, they had limited development resources and required a solution that was ready in time for their January deadline.
Using Google Tag Manager, MeasureMinds Group standardised the Google Tag Manager setup and activated form application tracking on all course pages. To rapidly increase organic traffic; meta canonicals were enabled.
boost to traffic
on marketing spend
20% further increase
to organic traffic
Bristol University received an instant 15% boost to their traffic from being shown in the Mobile carousal on Google. Consolidating Bristol.ac.uk & Bris.ac.uk increased their trust rank by 35 points to 70/100 which resulted in an additional 20% boost to all organic phrases! Furthermore, real-time tuition fee tracking was added to show International vs EU revenue per session and to justify investment in international marketing.