Google Tag Manager Audit 2021

Some of the Clients We’ve Helped

SUMMARY

1. Requirements

• Set-up accurate Visit-to-Sale tracking.
• Set-up macro goal conversion funnels.
• Set-up micro form field conversion funnels.
• Display all relevant data on dashboards

2. Issues

• Cross-domain tracking not working.
• Transaction counts not matching CRM system.
• Revenue not matching CRM system.
• Goal funnel steps were broken.
• Marketing Channel & cmpID not recording

3. Solutions

• Audit and resolve GTM issues.
• Audit and resolve GA issues.
• Link Adwords.
• Link GoogleWebmasterTools.
• Add GA everywhere via Adobe DTM.

4. Next Steps

• Phone Call Tracking.
• SEO optimisation.
• Adwords Optimisation.
• CRO & A/B Testing.

GTM Fixes