Meet MeasureMinds

An award-winning data-driven digital marketing and digital analytics agency with 20+ years of experience

Book a free consultation

The people who make the magic happen

Phil Pearce
Founder and Analytics Director
Gabrijel Zelic
Senior Analytics Developer
Artem Korneev
Technical Web Analyst
Marlina Medina Silva
Events Manager
Martin Woods
Senior SEO Consultant
Will Rice
SEO & Marketing Manager
Silvia Medina Silva
Marketing Executive
Christopher Knight
Digital Marketing Manager and Analytics Trainer
Raisul Islam
Digital Marketing Executive
Clifton Fathers
Paid Media Expert
Anne-Marie Fast
Content Marketing Expert
Izza Arceo
Virtual Assistant

Who are we?

We are a highly experienced team of people passionate about analysis and committed to making life easier through automation.

We do this by providing creative proprietary solutions perfected over 20 years to give you and your team, confidence in your data.

We’re the data empowerment agency dedicated to making you the best you can be.

Here’s a quick video about us

What we do



Free 1hr live audits of GA & GTM


GA Health check GTM


GTM Health check


Adwords Health check


Analytic Strategy review & KPI workshop

Analysis & Insight


GA insight audit


Free 1hr live audits of GA & GTM


Competitor analysis & Benchmarking


Customer & product insights


Content analysis


Attribution modelling

Conversion Rate Optimisation


CRO audit


Set-up and run Google Optimize A/B tests


Set-up Personalisation within Google Optimise


Adwords & Remarketing Optimisation

Search Engine Optimisation


Technical & on-site SEO


Content creation


Off-site SEO services





GA clean-up & set-up


GTM clean-up & set-up


HotJar set-up


GA4 set-up



GA for Agencies


GA Intermediate Training


GTM advanced Training


Data Studio Training

How we do it

We spend time talking to you/ teams to understand what you want to achieve, your pain points, what internal resources you have available and what areas of your marketing/business you would like to focus on

We have a look at your GA account/s to understand your business, what the challenges are and what solutions we need to apply.

We use a waterfall & dependencies isolation approach to prevent log jams and deliver value quickly.

We have ready-made templates so we can begin implementation faster

Why we do it

Keeping clients up-to-date with the latest changes and technology RE data and web analysis

Apply new and evolving data-led solutions to enable greater understanding into audience segments, marketing and channel performance and media spend

Help big businesses adapt and grow faster

Share knowledge, expertise and skills

Apply best practise so our clients are operating at higher and more efficient levels

Our Values


We strive to share knowledge, experience and expertise with eachother and the people we collaborate with. You can never know it all so we strive equally to learn and help educate.


We encourage innovation. In order to push the use and implementation of data further, we must experiment and we do that by failing and learning fast.


The best work is symptomatic of solid, collaborative relationships. We are our client’s champions, committed to their success and holding their best interests at heart.


We have high standards for the work we deliver and our clients’ businesses and are 100% committed to maintaining them. We believe in accountability and honesty and hold each other to these ethics

Frequent customer pain points

Below are some of the main problems businesses are facing before they choose our services.

Conversion tracking

Conversion tracking is really important in understanding your audience and what drives them to convert. Unfortunately, if you aren’t well-versed in Google Analytics it can be hard to set up and maintain. It also can be hard to extrapolate insights.


You can be fined up to 20 million Euros or 4% of global revenue for violating GDPR. Therefore it’s vital that businesses remain compliant in an ever-changing data privacy landscape. The moving goalposts make it really hard for businesses to collect the data that’s important to them.

Data Quality

Accurate data leads to better decision-making, this is a fact. However, due to the complexity of digital analytics platforms, it can be really easy to configure your setup incorrectly or miss out on high-level features that improve your data quality.

Lack of resource and help

One of the main reasons agencies exist is because of time and resources! It takes a really long time to become an expert in complex fields such as GA, GTM, CRO, SEO & PPC, and then to implement strategies. In-house teams cost a fortune to run too.

Visibility & lack of benchmarking

Lots of business dive into Google Analytics and Google Tag Manager without any clear data strategy. It takes direction to understand how you are going to use this data and what it means for you. Without setting a benchmark you have nothing to compare to and therefore can’t derive any insight.

Lack of organic traffic & brand image

More users generally equates to more business. Therefore developing strategies to do so is really important. However, with constant Google updates, new & evolving software and a million things to keep on top of – creating and implementing strategies to drive traffic becomes hard.

Desire to do A/B testing or improve Google Ads performance

Performing A/B testing is hugely important to evolving your marketing strategies which, furthermore, is integral for driving more traffic, conversions and business. Setting up A/B testing isn’t always easy and without expertise, it can be hard to know what to test in the first place.

Throwing money out the window without understanding performance marketing

Without using data to inform your marketing decisions, you’re effectively throwing money out the window. It sounds so obvious but SO MANY businesses do this! Mainly because they don’t know what types of data are important in making these decisions and instead throw money at something like Google Ads with no strategy.

Are you a digital marketer or data geek
who is also a critical thinker? Come work with us!

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