We’re Google Cloud platform experts that specialise in cookie and GDPR compliance services
Google Analytics
Google Tag
Manager
Manager
Google Ads
Looker Studio
SEO
CRO
We are experts in…
Google Analytics, Google Tag Manager & the Google Cloud Platform
Become cookie and GDPR compliant with us
Cookie and GDPR compliance case studies
A lot of businesses don't know they're violating GDPR. The penalty can be up to 20,000,000 Euros or 4% of annual global turnover, whichever is higher. So it's important that businesses stay compliant. See how we helped these businesses.
National Geographic
See how we 'impressed' National Geographic with a complex, 10 month, GTM and GA implementation.
Principality
We implemented a fresh and innovative data strategy, which enabled Principality greater forecasting on changing market trends and the ability to target their prospective and current clients more efficiently and in real-time.
How our cookie and GDPR compliance services work
From the moment you think about tracking user interactions to turning that data into meaningful business interactions, we will make sure everything is GDPR & cookie compliant.
1. KPI workshop
First, we will take your team through a KPI workshop in which we’ll understand what data is important to your business. Then we can start to work out how we can track this data whilst remaining compliant.
3. Set up new compliant tracking
Once your account has been audited, cleaned and consolidated, we can start implementing new compliant tracking on your GA & GTM accounts based on what we found in the KPI workshops.
2. Google Analytics & Google Tag Manager audit
Auditing your existing Google Analytics & Google Tag Manager accounts ensures that you’re not violating any GDPR or cookie compliance laws in its current format. Anything that we find that does, will be changed immediately.
4. Ad-hoc support and implementation
After we have ensured your current setup is compliant – we would continue to work with you in order to keep your digital analytics setup compliant in the face of an ever-changing landscape and set of rules and regulations.
GDPR compliance powered by Google Analytics, Google Tag Manager, CRO and SEO experts
Google Analytics
Our experts have worked with Google Analytics since it was released back in 2005. We know the ins and outs of the software and therefore know how to keep everything compliant.
Google Tag Manager
Just like Google Analytics, our team has been working with GTM since it was released, giving us the edge over the competition in terms of knowledge and the speed at which we can implement changes.
Conversion rate optimisation
We're also experts in CRO. So once we have setup a compliant Google Analytics and Google Tag Manager implementation, we can use other tools from the Google suite, like Google Optimize, to convert more users - based on data.
Save your business millions and become GDPR compliant with us
I was blown away by the level of automation that MeasureMinds were able to achieve with my weekly Google Analytics reports.
Guy Williamson - Digital Marketing Analyst, ALD Automotive
MeasureMinds' expertise and knowledge of data and analytics is unparalleled. They have completely transformed the way we report. They are passionate analysts who have gone above and beyond in their delivery. Ensuring we are continuing to fulfil our short-term and long-term goals. They understand the importance of the bigger picture and have been paramount to our success.
Norman Loder - Digital Marketing Analyst, Principality
MeasureMinds delivered the project at the highest quality with clear, concise and effective communication. They’re really helpful and love helping solve problems, and their years of experience are reflected in the way they conduct their business. I highly recommend them.
Alex Nott - Head of Growth Marketing, Learning with Experts
Worked with Phil and others on marketing tracking & analytics projects and always was surprised by out-of-the-box approach for solving issues where in-house or other agencies had given up. I highly recommend their services for any tracking and analytics task.
Albert Stanulis - Digital Marketing Manager, Newcross Healthcare
We hired MeasureMinds to consolidate our Google Analytics 360 account, fix our attribution issues and enable better goal & funnel tracking. They did a fantastic job and as a bonus, they managed to reduce our GA360 licence fee!
Tamara Caligari - Marketing and Product Manager, Tipico
Phil is clearly an expert in his field and his knowledge was obviously second-to-none. It was helpful to look at GTM with an expert. The Google data studio training greatly improved our business performance reporting.
Sofia Alvadia - Digital Marketing Manager, Bristol City Council
I hired MeasureMinds in December 2014 to audit Marie Curie's Google Analytics & Google Tag Manager implementations. They did everything in the brief and more in an incredibly quick time with very short notice. They also provided pro bono support after project closure. I wouldn't hesitate to recommend MeasureMinds for GTM & GA implementations.
Neil Dickson - London SEO Consultant, Growth Hacker, Digital Marketer, Marie Curie
I wanted to thank you for all the work you did in setting ACRP up with GTM and Ecommerce tracking. Tracking has been amazing and I love seeing the data come through clean!
Marcela Leon - Manager, Digital & Web Content, Association of Clinical Research Professionals
Google Tag Manager gurus. I worked with them on a complex implementation project for over 10 months and continued to be impressed by their GTM & GA skills. They provide creative solutions and were not shy about making recommendations or improvements that they believed would add value. Their expertise in Analytics and Google Tag Manager definitely make them a great resource to work with.
Deeplaxmi Adke - Director of Digital Analytics, National Geographic
In terms of technical expertise and knowledge, MeasureMinds are the best out there. I strongly recommend them as a digital analytics, CRO and SEO provider.
Sophie Grassick - Global Director Digital Marketing, Vistra
Cookie & GDPR compliance services FAQs
GDPR regulates the collection, storage, and use of personal data of individuals within the EU.
The regulation requires businesses to obtain informed consent for the collection and processing of personal data, and requires that businesses provide certain information to individuals about their personal data. It also gives individuals the right to access, correct, and delete their personal data, and the right to data portability.
If a company is found to be non-compliant with GDPR, it may be subject to heavy fines, up to 4% of the company’s global revenue or €20 million whichever is higher.
There are many elements to GDPR and the fair use of cookies and many small rules and stipulations that you need to be aware of in order to stay compliant. These rules unfortunately change frequently too. But here are some general rules of thumb:
- Use a cookie banner: It informs the user about the use of cookies and provides a clear call to action for the user to accept or reject the use of cookies. We use consent management platforms to do this.
- Keep records of the users’ consent: Keep records of when and how users have given their consent, in case you need to demonstrate compliance with GDPR.
- Provide an easy way for users to withdraw their consent.
- Make sure that the consent is specific and freely given: The consent should be specific, meaning the user should be able to understand what they are consenting to. Also, the user should be able to give or withdraw their consent freely, without any negative consequences.
Yes. Please contact us if you want an audit of your site.
here are several ways to monitor and manage cookies on your website, including:
- Use a cookie management tool: These tools can help you identify the cookies that are being used on your website, understand their purpose, and manage user consent.
- Use JavaScript to manage cookies: You can use JavaScript to manage cookies on your website. JavaScript can be used to set, delete, and read cookies.
- Use server-side scripts: You can use server-side scripts such as PHP to manage cookies on your website. Server-side scripts can be used to set, delete, and read cookies.
- Review your website regularly: Stay on top of any changes that have been made to your website and ensure that any new cookies are compliant with GDPR and cookie regulations.
- Use a cookie audit service: We can provide a cookie and GDPR compliance audit.
These are the types of cookies that are essential for the website to function properly and provide the services requested by the user. Examples of strictly necessary cookies include:
- Cookies that keep track of a user’s shopping cart while they’re browsing an online store.
- Cookies that remember a user’s login status, so they don’t have to log in every time they visit the website.
- Cookies that remember a user’s preferences, such as language or font size.
- Cookies that enable secure areas of a website, such as online banking or e-commerce checkout pages.
- Cookies that remember the user’s cookie consent status.
It’s important to note that the user’s prior consent is not necessary for the use of strictly necessary cookies, as they are essential for the website to function properly. However, it’s important to inform the users about the use of these cookies and their purpose.
Yes. We can provide full training so that your in-house team are familiar with our GDPR-compliant implementations of Google Analytics and Google Tag Manager.
