Google Analytics & Google Tag Manager training

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Google Analytics and Google Tag Manager Training curriculum

After providing world-class training for years. We've built what we believe is the perfect curriculum. But rest assured it will be adapted, totally, to your experience and needs.

1. KPI workshop

To start things off. Our team will need to clarify what types of data are important to you. Then we can adapt our curriculum to support your Google Analytics and Google Tag Manager needs.

4. Advanced GA & GTM training

Now you’re able to fully customise Google Analytics to suit your needs, you’ll learn the best ways to harness your data and create powerful insights. You’ll be able to improve business decision-making at the highest level and back yourself with data.

2. Beginners GA & GTM training

We’ll get your team to grips with the Google Analytics interface. By the end, you should be able to implement tracking code, draw insights from data that is important to you and set up campaign and conversion tracking.

5. Google Cloud Platform training

We will teach you how to link other parts of the Google Cloud Platform together with GA & GTM. Link Google Ads, Merchant Centre, BigQuery and more in order to drive even better insights. We can also get you to grips with the latest features of GA & GTM such as Server-side.

3. Intermediate GA & GTM training

By the end of this course, you’ll have the skills to fully customise the way you collect, process, and configure data, as well as perform advanced analysis and use powerful digital analytics tools.

6. Any further training

Our experts have been working with GA & GTM since their releases and therefore know everything there is to know about the platforms. If there is anything specific you need help learning, we will be able to teach you.

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Google Analytics & Google Tag Manager case studies

We've built some truly amazing in-house teams that now have the skills to configure their own implementations and drive powerful insights.

Bristol City Council

"Phil is clearly an expert in his field and his knowledge was obviously second-to-none. It was helpful to look at GTM with an expert. The Google data studio training greatly improved our business performance reporting." - Sofia Alvadia, Online Marketing Manager.

National Geographic

See how we 'impressed' National Geographic with a complex, 10-month, GTM and GA implementation.

We literally wrote the book on Google Tag Manager

Our experts have been thought leaders in digital analytics for a long time. We’ve written hundreds of articles, given hundreds of talks, hosted world-class events all on Google Analaytics and Google Tag Manager. We’ve also written a book on it too.

Industry recognised by our partners

Google Analytics & Google Tag Manager training FAQs

Having an internal team that understands digital analytics is essential for several reasons:

  1. Data-driven decision-making: Digital analytics provides a wealth of data that can inform strategic decisions about your online marketing efforts.
  2. Understanding customer behaviour: Understand customer behaviour and make informed decisions about how to engage with them.
  3. Optimising campaigns: Identify areas of your campaigns that are working well and areas that need improvement.
  4. Identifying opportunities: Identify new opportunities to reach your target audience and achieve your business objectives.
  5. Measuring success: Track key metrics and make informed decisions about allocating your resources.

We usually run our training alongside setting up GA & GTM implementations for our clients. Typically we run 1 day of training each month for at least 3 months.

However, if you only want training we can adapt a solution suited for you. How long it will take depends on what type of training you need.

The experts at MeasureMinds have been working with Google products for over 20 years. Yes, we’re old!

We’re also total nerds and have created an extensive template library that we will share with you so that you can set things up by yourself exceptionally quickly.

Our time and experience in the industry are really what sets us apart as we have worked on every type of project you can think of.

Our training is totally customisable to your needs. If there is only a really specific element of Google Analytics and/or Google Tag Manager you need to get to grips with then that’s fine.

We won’t force you into signing up to an entire course if you only want part of something.

We can provide training at your office, in our office or remotely. It’s your choice.

No. You can be a complete beginner or you can be an advanced user. As long as your team wants to learn about Google Analytics, we can tailor our training so that it is suited for your organisation.

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