Our experts have been thought leaders in digital analytics for a long time. We’ve written hundreds of articles, given hundreds of talks, hosted world-class events all on Google Analaytics and Google Tag Manager. We’ve also written a book on it too.
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Google Analytics, Google Tag Manager & the Google Cloud Platform
I was blown away by the level of automation that MeasureMinds were able to achieve with my weekly Google Analytics reports.
Guy Williamson - Digital Marketing Analyst, ALD Automotive
MeasureMinds' expertise and knowledge of data and analytics is unparalleled. They have completely transformed the way we report. They are passionate analysts who have gone above and beyond in their delivery. Ensuring we are continuing to fulfil our short-term and long-term goals. They understand the importance of the bigger picture and have been paramount to our success.
Norman Loder - Digital Marketing Analyst, Principality
MeasureMinds delivered the project at the highest quality with clear, concise and effective communication. They’re really helpful and love helping solve problems, and their years of experience are reflected in the way they conduct their business. I highly recommend them.
Alex Nott - Head of Growth Marketing, Learning with Experts
Worked with Phil and others on marketing tracking & analytics projects and always was surprised by out-of-the-box approach for solving issues where in-house or other agencies had given up. I highly recommend their services for any tracking and analytics task.
Albert Stanulis - Digital Marketing Manager, Newcross Healthcare
We hired MeasureMinds to consolidate our Google Analytics 360 account, fix our attribution issues and enable better goal & funnel tracking. They did a fantastic job and as a bonus, they managed to reduce our GA360 licence fee!
Tamara Caligari - Marketing and Product Manager, Tipico
Phil is clearly an expert in his field and his knowledge was obviously second-to-none. It was helpful to look at GTM with an expert. The Google data studio training greatly improved our business performance reporting.
Sofia Alvadia - Digital Marketing Manager, Bristol City Council
I hired MeasureMinds in December 2014 to audit Marie Curie's Google Analytics & Google Tag Manager implementations. They did everything in the brief and more in an incredibly quick time with very short notice. They also provided pro bono support after project closure. I wouldn't hesitate to recommend MeasureMinds for GTM & GA implementations.
Neil Dickson - London SEO Consultant, Growth Hacker, Digital Marketer, Marie Curie
I wanted to thank you for all the work you did in setting ACRP up with GTM and Ecommerce tracking. Tracking has been amazing and I love seeing the data come through clean!
Marcela Leon - Manager, Digital & Web Content, Association of Clinical Research Professionals
Google Tag Manager gurus. I worked with them on a complex implementation project for over 10 months and continued to be impressed by their GTM & GA skills. They provide creative solutions and were not shy about making recommendations or improvements that they believed would add value. Their expertise in Analytics and Google Tag Manager definitely make them a great resource to work with.
Deeplaxmi Adke - Director of Digital Analytics, National Geographic
In terms of technical expertise and knowledge, MeasureMinds are the best out there. I strongly recommend them as a digital analytics, CRO and SEO provider.
Sophie Grassick - Global Director Digital Marketing, Vistra
Google Analytics and Google Tag Manager Training curriculum
After providing world-class training for years. We've built what we believe is the perfect curriculum. But rest assured it will be adapted, totally, to your experience and needs.
1. KPI workshop
To start things off. Our team will need to clarify what types of data are important to you. Then we can adapt our curriculum to support your Google Analytics and Google Tag Manager needs.
4. Advanced GA & GTM training
Now you’re able to fully customise Google Analytics to suit your needs, you’ll learn the best ways to harness your data and create powerful insights. You’ll be able to improve business decision-making at the highest level and back yourself with data.
2. Beginners GA & GTM training
We’ll get your team to grips with the Google Analytics interface. By the end, you should be able to implement tracking code, draw insights from data that is important to you and set up campaign and conversion tracking.
5. Google Cloud Platform training
We will teach you how to link other parts of the Google Cloud Platform together with GA & GTM. Link Google Ads, Merchant Centre, BigQuery and more in order to drive even better insights. We can also get you to grips with the latest features of GA & GTM such as Server-side.
3. Intermediate GA & GTM training
By the end of this course, you’ll have the skills to fully customise the way you collect, process, and configure data, as well as perform advanced analysis and use powerful digital analytics tools.
6. Any further training
Our experts have been working with GA & GTM since their releases and therefore know everything there is to know about the platforms. If there is anything specific you need help learning, we will be able to teach you.
Google Analytics & Google Tag Manager case studies
We've built some truly amazing in-house teams that now have the skills to configure their own implementations and drive powerful insights.
Bristol City Council
"Phil is clearly an expert in his field and his knowledge was obviously second-to-none. It was helpful to look at GTM with an expert. The Google data studio training greatly improved our business performance reporting." - Sofia Alvadia, Online Marketing Manager.
National Geographic
See how we 'impressed' National Geographic with a complex, 10-month, GTM and GA implementation.
We literally wrote the book on Google Tag Manager
Google Analytics & Google Tag Manager training FAQs
Having an internal team that understands digital analytics is essential for several reasons:
- Data-driven decision-making: Digital analytics provides a wealth of data that can inform strategic decisions about your online marketing efforts.
- Understanding customer behaviour: Understand customer behaviour and make informed decisions about how to engage with them.
- Optimising campaigns: Identify areas of your campaigns that are working well and areas that need improvement.
- Identifying opportunities: Identify new opportunities to reach your target audience and achieve your business objectives.
- Measuring success: Track key metrics and make informed decisions about allocating your resources.
We usually run our training alongside setting up GA & GTM implementations for our clients. Typically we run 1 day of training each month for at least 3 months.
However, if you only want training we can adapt a solution suited for you. How long it will take depends on what type of training you need.
The experts at MeasureMinds have been working with Google products for over 20 years. Yes, we’re old!
We’re also total nerds and have created an extensive template library that we will share with you so that you can set things up by yourself exceptionally quickly.
Our time and experience in the industry are really what sets us apart as we have worked on every type of project you can think of.
Our training is totally customisable to your needs. If there is only a really specific element of Google Analytics and/or Google Tag Manager you need to get to grips with then that’s fine.
We won’t force you into signing up to an entire course if you only want part of something.
We can provide training at your office, in our office or remotely. It’s your choice.
No. You can be a complete beginner or you can be an advanced user. As long as your team wants to learn about Google Analytics, we can tailor our training so that it is suited for your organisation.
Google Analytics & Google Tag Manager articles from our blog