Conversion Rate Optimisation
Conversion Rate Optimisation focuses on converting visitors into customers, a process that is unique to every business. MeasureMinds Group uses testing-based approaches to improving a page’s conversion rates – using A/B testing to find the best approach for a business.
The purpose of a business website is to convert visitors to customers, so it is essential to understand how your customers proceed through a website – deciding which parts are easier to access, and which parts are harder. Measureminds Group will look for roadblocks and bottlenecks that could make it harder for visitors to become customers, and then will address those barriers.