Bristol City Council is the local authority of Bristol, England. They are responsible for an estimated 700,000 Bristolians, including ourselves! We wanted to give back to the community that helped us become who we are by providing such an excellent and safe city to live in.
Bristol City Council
Through a series of expertly run workshops, we helped improve Bristol City Council’s understanding of Google Analytics. The resulting website improvements reduced strain on the business through a reduction of local support enquiries.
Services Used
About Bristol City Council
The challenge
Why did our clients come to us?
Bristol City Council had a problem with understanding and utilising Google Analytics and Google Tag Manager to their full potential.
They had an excellent marketing team and were communicating via their marketing channels in a positive way, but there was nothing in place to measure the effectiveness of these channels.
What were their pain points?
- Lack of visibility and benchmarking
- No conversion tracking
- Throwing money out the window without understanding performance marketing
Our approach
Thanks to our team of world-renowned experts, we were able to deliver several Google Analytics and Google Tag Manager training sessions at the desired location of the Bristol City Council.
The training sessions were tailored to the council’s needs and training materials were provided before, during and after to ensure a full understanding was met.
The results
- New team prepared for Google Analytics problems.
- New team able to superbly implement Google Tag Manager.
- Able to measure the effectiveness of their marketing channels.
I was blown away by the level of automation that MeasureMinds were able to achieve with my weekly Google Analytics reports.
Guy Williamson - Digital Marketing Analyst, ALD Automotive
MeasureMinds' expertise and knowledge of data and analytics is unparalleled. They have completely transformed the way we report. They are passionate analysts who have gone above and beyond in their delivery. Ensuring we are continuing to fulfil our short-term and long-term goals. They understand the importance of the bigger picture and have been paramount to our success.
Norman Loder - Digital Marketing Analyst, Principality
MeasureMinds delivered the project at the highest quality with clear, concise and effective communication. They’re really helpful and love helping solve problems, and their years of experience are reflected in the way they conduct their business. I highly recommend them.
Alex Nott - Head of Growth Marketing, Learning with Experts
Worked with Phil and others on marketing tracking & analytics projects and always was surprised by out-of-the-box approach for solving issues where in-house or other agencies had given up. I highly recommend their services for any tracking and analytics task.
Albert Stanulis - Digital Marketing Manager, Newcross Healthcare
We hired MeasureMinds to consolidate our Google Analytics 360 account, fix our attribution issues and enable better goal & funnel tracking. They did a fantastic job and as a bonus, they managed to reduce our GA360 licence fee!
Tamara Caligari - Marketing and Product Manager, Tipico
Phil is clearly an expert in his field and his knowledge was obviously second-to-none. It was helpful to look at GTM with an expert. The Google data studio training greatly improved our business performance reporting.
Sofia Alvadia - Digital Marketing Manager, Bristol City Council
I hired MeasureMinds in December 2014 to audit Marie Curie's Google Analytics & Google Tag Manager implementations. They did everything in the brief and more in an incredibly quick time with very short notice. They also provided pro bono support after project closure. I wouldn't hesitate to recommend MeasureMinds for GTM & GA implementations.
Neil Dickson - London SEO Consultant, Growth Hacker, Digital Marketer, Marie Curie
I wanted to thank you for all the work you did in setting ACRP up with GTM and Ecommerce tracking. Tracking has been amazing and I love seeing the data come through clean!
Marcela Leon - Manager, Digital & Web Content, Association of Clinical Research Professionals
Google Tag Manager gurus. I worked with them on a complex implementation project for over 10 months and continued to be impressed by their GTM & GA skills. They provide creative solutions and were not shy about making recommendations or improvements that they believed would add value. Their expertise in Analytics and Google Tag Manager definitely make them a great resource to work with.
Deeplaxmi Adke - Director of Digital Analytics, National Geographic
In terms of technical expertise and knowledge, MeasureMinds are the best out there. I strongly recommend them as a digital analytics, CRO and SEO provider.
Sophie Grassick - Global Director Digital Marketing, Vistra
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