Bristol City Council

Through a series of expertly run workshops, we helped improve Bristol City Council’s understanding of Google Analytics. The resulting website improvements reduced strain on the business through a reduction of local support enquiries.

Services Used

About Bristol City Council

Bristol City Council is the local authority of Bristol, England. They are responsible for an estimated 700,000 Bristolians, including ourselves! We wanted to give back to the community that helped us become who we are by providing such an excellent and safe city to live in.

The challenge

Why did our clients come to us?

Bristol City Council had a problem with understanding and utilising Google Analytics and Google Tag Manager to their full potential.

They had an excellent marketing team and were communicating via their marketing channels in a positive way, but there was nothing in place to measure the effectiveness of these channels.

What were their pain points?

  • Lack of visibility and benchmarking
  • No conversion tracking
  • Throwing money out the window without understanding performance marketing

Our approach

Thanks to our team of world-renowned experts, we were able to deliver several Google Analytics and Google Tag Manager training sessions at the desired location of the Bristol City Council.

The training sessions were tailored to the council’s needs and training materials were provided before, during and after to ensure a full understanding was met.

The results

  1. New team prepared for Google Analytics problems.
  2. New team able to superbly implement Google Tag Manager.
  3. Able to measure the effectiveness of their marketing channels.

Brands we’ve worked with

View our case studies

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