Need we give any introduction? National Geographic is the iconic American cable and satellite television network boasting millions of viewers. A true world leader in adventure, science, photography, environment, history and space exploration.
National Geographic
Performed a complex GA & GTM implementation involving 6 CMSs and over 500 events in 3 months.
Services Used
About National Geographic
The challenge
Why did our clients come to us?
The website was using an in-house tag management solution that needed to be migrated to Google Tag Manager. However, there was only a 3-month window to complete this migration and it involved 6 CMSs and 500 tags!
What were their pain points?
- Lack of time and resources
- Using an old version of Google Analytics
- No QA testing
- No A/B testing
- Poor data governance
Our approach
- The existing GTM setup was cleaned-up and changed from Classic Analytics to Universal Analytics.
- A phased approach of migrating the pageview, events & then transactions was adopted.
- An automatic QA system was introduced to monitor the 500 events during the migration.
- A robust migration process was introduced to minimise human error.
- Further GA & GTM support and implementation
The results
- GTM migration was completed in 3 months.
- High-quality data allowed A/B testing using GA goals.
- Massive reduction in JavaScript errors.
I was blown away by the level of automation that MeasureMinds were able to achieve with my weekly Google Analytics reports.
Guy Williamson - Digital Marketing Analyst, ALD Automotive
MeasureMinds' expertise and knowledge of data and analytics is unparalleled. They have completely transformed the way we report. They are passionate analysts who have gone above and beyond in their delivery. Ensuring we are continuing to fulfil our short-term and long-term goals. They understand the importance of the bigger picture and have been paramount to our success.
Norman Loder - Digital Marketing Analyst, Principality
MeasureMinds delivered the project at the highest quality with clear, concise and effective communication. They’re really helpful and love helping solve problems, and their years of experience are reflected in the way they conduct their business. I highly recommend them.
Alex Nott - Head of Growth Marketing, Learning with Experts
Worked with Phil and others on marketing tracking & analytics projects and always was surprised by out-of-the-box approach for solving issues where in-house or other agencies had given up. I highly recommend their services for any tracking and analytics task.
Albert Stanulis - Digital Marketing Manager, Newcross Healthcare
We hired MeasureMinds to consolidate our Google Analytics 360 account, fix our attribution issues and enable better goal & funnel tracking. They did a fantastic job and as a bonus, they managed to reduce our GA360 licence fee!
Tamara Caligari - Marketing and Product Manager, Tipico
Phil is clearly an expert in his field and his knowledge was obviously second-to-none. It was helpful to look at GTM with an expert. The Google data studio training greatly improved our business performance reporting.
Sofia Alvadia - Digital Marketing Manager, Bristol City Council
I hired MeasureMinds in December 2014 to audit Marie Curie's Google Analytics & Google Tag Manager implementations. They did everything in the brief and more in an incredibly quick time with very short notice. They also provided pro bono support after project closure. I wouldn't hesitate to recommend MeasureMinds for GTM & GA implementations.
Neil Dickson - London SEO Consultant, Growth Hacker, Digital Marketer, Marie Curie
I wanted to thank you for all the work you did in setting ACRP up with GTM and Ecommerce tracking. Tracking has been amazing and I love seeing the data come through clean!
Marcela Leon - Manager, Digital & Web Content, Association of Clinical Research Professionals
Google Tag Manager gurus. I worked with them on a complex implementation project for over 10 months and continued to be impressed by their GTM & GA skills. They provide creative solutions and were not shy about making recommendations or improvements that they believed would add value. Their expertise in Analytics and Google Tag Manager definitely make them a great resource to work with.
Deeplaxmi Adke - Director of Digital Analytics, National Geographic
In terms of technical expertise and knowledge, MeasureMinds are the best out there. I strongly recommend them as a digital analytics, CRO and SEO provider.
Sophie Grassick - Global Director Digital Marketing, Vistra
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