Why did our client come to us?
With no account governance or a centralised implementation plan, Rentokil’s GA Account structure had become disjointed, unwieldy and incomplete leading to many human hours & resources being wasted when performing even the smallest of technical changes. Inconsistencies across properties and views also made aggregate and centralised reporting unreliable.
Rentokil hired MeasureMinds to defragment, centralise and purify their data collection in order to create greater visibility of local market performance from a global viewpoint.
What were their pain points?
- A poorly structured and unreliable analytics estate
- Poor data governance
- No account management strategy
- Lack of time and resources
- Wanted reports/dashboards allowing single country views, country comparisons and aggregate views of performance metrics, including goals.