The University of Bristol is a red-brick university located in the south-west of England. As part of the Russell Group, the University of Bristol is committed to maintaining an excellent standard of research and teaching. The University of Bristol had an enrollment of 22,278 as of 2015 and remains one of the top universities in the UK.
University of Bristol
Increased organic traffic by 20% during peak submissions and then by a further 20%
Services Used
About the University of Bristol
The Challenge
Why did our clients come to us?
The university needed reliable digital marketing tracking; prior to increasing marketing budgets. However, they had limited development resources and required a solution that was ready in time for their January deadline.
What were their pain points?
- Lack of visibility & benchmarking
- Poor conversion tracking
- Weren’t allocating adspend correctly
- Lack of resources and help
Our approach
- Standardised the Google Tag Manager setup and activated form application tracking on all course pages.
- Real-time tuition fee tracking was added to show international vs EU revenue per session to justify investment in international marketing.
- SEO auditing.
- Consolidated domains.
- Rapidly increased organic traffic by implementing technical on-site SEO and quick wins.
The results
- Doubled domain rating from 35/100 to 70/100
- Instant 20% boost to traffic.
- Clearer visibility on marketing spend.
- 20% further increase to organic traffic.
I was blown away by the level of automation that MeasureMinds were able to achieve with my weekly Google Analytics reports.
Guy Williamson - Digital Marketing Analyst, ALD Automotive
MeasureMinds' expertise and knowledge of data and analytics is unparalleled. They have completely transformed the way we report. They are passionate analysts who have gone above and beyond in their delivery. Ensuring we are continuing to fulfil our short-term and long-term goals. They understand the importance of the bigger picture and have been paramount to our success.
Norman Loder - Digital Marketing Analyst, Principality
MeasureMinds delivered the project at the highest quality with clear, concise and effective communication. They’re really helpful and love helping solve problems, and their years of experience are reflected in the way they conduct their business. I highly recommend them.
Alex Nott - Head of Growth Marketing, Learning with Experts
Worked with Phil and others on marketing tracking & analytics projects and always was surprised by out-of-the-box approach for solving issues where in-house or other agencies had given up. I highly recommend their services for any tracking and analytics task.
Albert Stanulis - Digital Marketing Manager, Newcross Healthcare
We hired MeasureMinds to consolidate our Google Analytics 360 account, fix our attribution issues and enable better goal & funnel tracking. They did a fantastic job and as a bonus, they managed to reduce our GA360 licence fee!
Tamara Caligari - Marketing and Product Manager, Tipico
Phil is clearly an expert in his field and his knowledge was obviously second-to-none. It was helpful to look at GTM with an expert. The Google data studio training greatly improved our business performance reporting.
Sofia Alvadia - Digital Marketing Manager, Bristol City Council
I hired MeasureMinds in December 2014 to audit Marie Curie's Google Analytics & Google Tag Manager implementations. They did everything in the brief and more in an incredibly quick time with very short notice. They also provided pro bono support after project closure. I wouldn't hesitate to recommend MeasureMinds for GTM & GA implementations.
Neil Dickson - London SEO Consultant, Growth Hacker, Digital Marketer, Marie Curie
I wanted to thank you for all the work you did in setting ACRP up with GTM and Ecommerce tracking. Tracking has been amazing and I love seeing the data come through clean!
Marcela Leon - Manager, Digital & Web Content, Association of Clinical Research Professionals
Google Tag Manager gurus. I worked with them on a complex implementation project for over 10 months and continued to be impressed by their GTM & GA skills. They provide creative solutions and were not shy about making recommendations or improvements that they believed would add value. Their expertise in Analytics and Google Tag Manager definitely make them a great resource to work with.
Deeplaxmi Adke - Director of Digital Analytics, National Geographic
In terms of technical expertise and knowledge, MeasureMinds are the best out there. I strongly recommend them as a digital analytics, CRO and SEO provider.
Sophie Grassick - Global Director Digital Marketing, Vistra
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