01/02/2023

Use GA4 and Looker Studio: Build Action

You may have heard that Google Data Studio has been given a rebrand. It’s now known as Looker Studio. Google Analytics (GA) has also been given […]
26/01/2023
google optimize sunset: everything you need to know

Google Optimize Sunset: Everything You Need to Know

If you’re a fan of Google Optimize, you’re probably concerned about Google’s recent announcement. After over 10 years, the tool will be ‘sunsetting’. In other words, […]
25/01/2023
Advance GA4 tips & tricks

Advanced Google Analytics 4 (GA4) Tips & Tricks

This is a write-up of Charles Farina’s talk at GA4ward where he shared some advanced GA4 tips & tricks. You can find a link to his […]
05/01/2023
How to Know Exactly Where to Optimize Your User Journey With GA4

How to Know Exactly Where to Optimize Your User Journey With GA4

Can you guess the number one question measurement marketers are asked? If you haven’t guessed it already, the answer is ‘what is working and what isn’t […]
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