Cheat sheet: #digitalData JSON object names

 

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pageInstanceID:(dev | staging | live)

Page
page.pageInfo.pageID
page.pageInfo.pageName
page.pageInfo.version
page.pageInfo.sysEnv
page.pageInfo.breadCrumbs
page.pageInfo.variant
page.pageInfo.destinationURL
page.pageInfo.referringURL
page.pageInfo.onsiteSearchTerm
page.pageInfo.onsiteSearchResult
page.pageInfo.language
page.pageinfo.country
page.pageInfo.geoRegion
page.pageInfo.issueDate
page.pageInfo.effectiveDate
page.pageInfo.expiryDate
page.pageInfo.author
page.pageInfo.publisher
page.pageInfo.industryCodes
page.category.primaryCategory
page.category.subCategory1
page.category.pageType
page.attributes.numberOfComments
Version & Environment
version: 1.0
Products
product[n].productInfo.productID
product[n].productInfo.productName
product[n].productInfo.description
product[n].productInfo.manufacturer
product[n].productInfo.size
product[n].productInfo.productImage
product[n].productInfo.productThumbnail
product[n].productInfo.productURL
product[n].category.primaryCategory
product[n].category.subCategory1
product[n].category.productType
product[n].attributes.productSeason
product[n].linkedProduct[n].productInfo
Events
event[n].eventInfo.eventName
event[n].category.primaryCategory
event[n].eventInfo.eventAction
event[n].eventInfo.type
event[n].eventInfo.eventPoints
event[n].eventInfo.timeStamp
event[n].eventInfo.effect
event[n].category.subCategory1
event[n].attributes.nonInteractive
Security & Privacy
cat1.cat2.cat3.security.variableName
privacy.accessCategories[n].domains
Cart
cart.cartID
cart.price.basePrice
cart.price.voucherCode
cart.price.voucherDiscount
cart.price.currency
cart.price.taxRate
cart.price.shipping
cart.price.shippingMethod
cart.price.priceWithTax
cart.price.cartTotal
cart.attributes.isProductBundle
Component (Widgets)
component[n].attributes.socialWidget
User (Profile & Segments)
user.profile.profileInfo.profileID
user.profile.profileInfo.userName*
user.profile.address*
user.profile.social.facebook*
user.profile.social.facebookInfo
user.profile.social.twitter*
user.profile.social.twitterInfo
user.segment.isNewRegistration
user.segment.isUserNewCustomer
user.segment.isLoggedIn
user.segment.customerClassDimension
user.segment.visitorLifetimeValue
Transaction
transaction.transactionID
transaction.total.basePrice
transaction.total.voucherCode
transaction.total.voucherDiscount
transaction.total.currency
transaction.total.taxRate
transaction.total.shipping
transaction.total.shippingMethod
transaction.total.priceWithTax
transaction.total.transactionTotal
transaction.attributes.paymentMethod
transaction.item[n].productInfo.productID
transaction.item[n].productInfo.productName
transaction.item[n].productInfo.description
transaction.item[n].productInfo.manufacturer
transaction.item[n].category
transaction.item[n].price
transaction.item[n].quantity
transaction.item[n].linkedProduct[n].productInfo
Transaction (Billing Address)
transaction.profile.address.line1*
transaction.profile.address.line2
transaction.profile.address.city
transaction.profile.address.stateProvince
transaction.profile.address.country
transaction.profile.address.postalCode*

 

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