Some of the Clients We've Helped

SUMMARY

1. Requirements

  • Set-up accurate Visit-to-Sale tracking.
  • Set-up macro goal conversion funnels.
  • Set-up micro form field conversion funnels.
  • Display all relevant data on dashboards

2. Issues

  • Cross-domain tracking not working.
  • Transaction counts not matching CRM system.
  • Revenue not matching CRM system.
  • Goal funnel steps were broken.
  • Marketing Channel & cmpID not recording

3. Solutions

  • Audit and resolve GTM issues.
  • Audit and resolve GA issues .
  • Link Adwords .
  • Link GoogleWebmasterTools.
  • Add GA everywhere via Adobe DTM.

4. Next Steps

  • Phone Call Tracking.
  • SEO optimisation.
  • Adwords Optimisation.
  • CRO & A/B Testing.

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