Google Tag Manager Audit 2021
Some of the Clients We’ve Helped
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SUMMARY
1. Requirements
- Set-up accurate Visit-to-Sale tracking.
- Set-up macro goal conversion funnels.
- Set-up micro form field conversion funnels.
- Display all relevant data on dashboards
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2. Issues
- Cross-domain tracking not working.
- Transaction counts not matching CRM system.
- Revenue not matching CRM system.
- Goal funnel steps were broken.
- Marketing Channel & cmpID not recording
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3. Solutions
- Audit and resolve GTM issues.
- Audit and resolve GA issues.
- Link Adwords.
- Link GoogleWebmasterTools.
- Add GA everywhere via Adobe DTM.
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4. Next Steps
- Phone Call Tracking.
- SEO optimisation.
- Adwords Optimisation.
- CRO & A/B Testing.
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GTM Fixes
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