Many businesses approach content without the illumination that data can bring. They churn out articles, write product descriptions and build backlinks with some basic keyword research at best.
We are here to shine light on the darkness. To provide a content strategy driven by hard facts, competitor analysis, conversion rate optimisation and best SEO practices.
Our approach to content creation entails three essential steps:
A Content Marketing Institute report found that of businesses who regularly create content, 69% of the most successful ones use a documented content marketing strategy. A mere 16% of the least successful ones do.
Content strategy agencies have years of experience testing different approaches and discovering which are best for each industry. They help identify opportunities, create comprehensive content calendars and troubleshoot any issues.
At MeasureMinds, we start by ensuring we understand your business goals, target audience and core selling points. We then research competitors and match keywords to your priority landing pages. As part of a wider SEO focus, we also look at your site as a whole to identify any quick wins or low-hanging fruit. This forms the basis of our content plan, which defines the specifics of each piece of content to be created.
As part of our content marketing service, we also offer manual link building from relevant, leading publications.
As your content campaign progresses, we review progress, troubleshoot any issues that arise and build on the successes. Every action focuses on improving both conversions and traffic for your priority keywords.
Our content agency creates plans for a diverse range of content and is backed by a team of experienced copywriters. Our writing and content strategy services include:
For Ecommerce sites, we write compelling product descriptions that entice your target audience to make purchasing decisions. Each description will be optimised for a different keyword, broadening the number of keywords you rank for.
The blogs we create form an integral part of digital marketing. They bring relevant visitors at the earlier stages of the sales funnel and convert them into customers. They are also an effective link baiting strategy, receiving more organic links than the average sales page.
We don’t believe in reinventing the wheel, so where you have an existing piece of content that isn’t performing well, we will recommend changes to optimise it for search engines and improve the call to actions to increase conversions.
We create strategic social media campaigns that spark engagement, increase brand awareness, and foster customer loyalty. Content production can include captivating visuals, as well as compelling copy.
Google judges your site’s authority and credibility largely on the backlinks going to it. We leverage our contact network and expertise to secure high-quality backlinks from reputable sources to boost your SEO and bring organic traffic to your site.
Sales emails make a huge difference to your conversion rate. Every time you send a “Thank you for your order,” message, it’s an opportunity to impress and increase the likelihood of referrals and repeat business.