Digital content strategies that combine
Create Your StrategyContent is where creativity and science meet
Many businesses approach content without the illumination that data can bring. They churn out articles, write product descriptions and build backlinks with some basic keyword research at best.
We are here to shine light on the darkness. To provide a content strategy driven by hard facts, competitor analysis, conversion rate optimisation and best SEO practices.
Our approach to content creation entails three essential steps:
Identify what content is needed
We start by learning about your key performance indicators and target audience.
With these in mind, we complete a keyword gap analysis and content audit, identifying which pages to improve and when to create new content, in order to deliver the optimal ROI.
Create a content plan
Next, we identify what type of content will rank best for specific keywords. We plan meta tags, structure, semantic keywords and add internal links that are most likely to convert.
Your content calendar will also include plans for content marketing strategies to build backlinks from high authority sites.
Write quality content
This is where our team of experienced content writers unleash their creativity. They deliver engaging content that entices the reader to read more and ultimately turns visitors into customers.
Our content team carefully measures performance, including conversions, and troubleshoots any issues.
I was blown away by the level of automation that MeasureMinds were able to achieve with my weekly Google Analytics reports.
Guy Williamson - Digital Marketing Analyst, ALD Automotive
MeasureMinds' expertise and knowledge of data and analytics is unparalleled. They have completely transformed the way we report. They are passionate analysts who have gone above and beyond in their delivery. Ensuring we are continuing to fulfil our short-term and long-term goals. They understand the importance of the bigger picture and have been paramount to our success.
Norman Loder - Digital Marketing Analyst, Principality
MeasureMinds delivered the project at the highest quality with clear, concise and effective communication. They’re really helpful and love helping solve problems, and their years of experience are reflected in the way they conduct their business. I highly recommend them.
Alex Nott - Head of Growth Marketing, Learning with Experts
Worked with Phil and others on marketing tracking & analytics projects and always was surprised by out-of-the-box approach for solving issues where in-house or other agencies had given up. I highly recommend their services for any tracking and analytics task.
Albert Stanulis - Digital Marketing Manager, Newcross Healthcare
We hired MeasureMinds to consolidate our Google Analytics 360 account, fix our attribution issues and enable better goal & funnel tracking. They did a fantastic job and as a bonus, they managed to reduce our GA360 licence fee!
Tamara Caligari - Marketing and Product Manager, Tipico
Phil is clearly an expert in his field and his knowledge was obviously second-to-none. It was helpful to look at GTM with an expert. The Google data studio training greatly improved our business performance reporting.
Sofia Alvadia - Digital Marketing Manager, Bristol City Council
I hired MeasureMinds in December 2014 to audit Marie Curie's Google Analytics & Google Tag Manager implementations. They did everything in the brief and more in an incredibly quick time with very short notice. They also provided pro bono support after project closure. I wouldn't hesitate to recommend MeasureMinds for GTM & GA implementations.
Neil Dickson - London SEO Consultant, Growth Hacker, Digital Marketer, Marie Curie
I wanted to thank you for all the work you did in setting ACRP up with GTM and Ecommerce tracking. Tracking has been amazing and I love seeing the data come through clean!
Marcela Leon - Manager, Digital & Web Content, Association of Clinical Research Professionals
Google Tag Manager gurus. I worked with them on a complex implementation project for over 10 months and continued to be impressed by their GTM & GA skills. They provide creative solutions and were not shy about making recommendations or improvements that they believed would add value. Their expertise in Analytics and Google Tag Manager definitely make them a great resource to work with.
Deeplaxmi Adke - Director of Digital Analytics, National Geographic
In terms of technical expertise and knowledge, MeasureMinds are the best out there. I strongly recommend them as a digital analytics, CRO and SEO provider.
Sophie Grassick - Global Director Digital Marketing, Vistra
How a content strategy agency works
A Content Marketing Institute report found that of businesses who regularly create content, 69% of the most successful ones use a documented content marketing strategy. A mere 16% of the least successful ones do.
Content strategy agencies have years of experience testing different approaches and discovering which are best for each industry. They help identify opportunities, create comprehensive content calendars and troubleshoot any issues.
At MeasureMinds, we start by ensuring we understand your business goals, target audience and core selling points. We then research competitors and match keywords to your priority landing pages. As part of a wider SEO focus, we also look at your site as a whole to identify any quick wins or low-hanging fruit. This forms the basis of our content plan, which defines the specifics of each piece of content to be created.
As part of our content marketing service, we also offer manual link building from relevant, leading publications.
As your content campaign progresses, we review progress, troubleshoot any issues that arise and build on the successes. Every action focuses on improving both conversions and traffic for your priority keywords.
What types of content do you create?
Our content agency creates plans for a diverse range of content and is backed by a team of experienced copywriters. Our writing and content strategy services include:
Product Descriptions
For Ecommerce sites, we write compelling product descriptions that entice your target audience to make purchasing decisions. Each description will be optimised for a different keyword, broadening the number of keywords you rank for.
Blog Posts
The blogs we create form an integral part of digital marketing. They bring relevant visitors at the earlier stages of the sales funnel and convert them into customers. They are also an effective link baiting strategy, receiving more organic links than the average sales page.
Optimising Existing Content
We don’t believe in reinventing the wheel, so where you have an existing piece of content that isn’t performing well, we will recommend changes to optimise it for search engines and improve the call to actions to increase conversions.
Social Media Campaigns
We create strategic social media campaigns that spark engagement, increase brand awareness, and foster customer loyalty. Content production can include captivating visuals, as well as compelling copy.
Link Building
Google judges your site’s authority and credibility largely on the backlinks going to it. We leverage our contact network and expertise to secure high-quality backlinks from reputable sources to boost your SEO and bring organic traffic to your site.
Emails
Sales emails make a huge difference to your conversion rate. Every time you send a “Thank you for your order,” message, it’s an opportunity to impress and increase the likelihood of referrals and repeat business.
Choose MeasureMinds and Create Content That Converts
By implementing a content strategy based on hard facts, you will experience a remarkable surge in traffic and conversions. MeasureMinds have the talent and experience to create your path to success. We will plan and implement a content marketing strategy that aligns perfectly with your objectives and target audience.