What is technical SEO?
Technical SEO ensures Google can crawl, index, and render your pages. It is the backbone of any search engine optimisation strategy and plays a vital role in defining user experience, boosting conversions, and driving traffic to your website.
Google places great importance on a positive user response when determining how to rank sites.
Therefore our SEO agency adopts a threefold approach:
- Technical SEO audits to identify priority SEO improvements and carefully plan a strategy that delivers the optimal ROI.
- Conversion rate optimisation to increase sales and maintain your Google position once visitors arrive at your site.
- SEO services to drive traffic from potential customers searching for your product or service.
Implementing a Goal Oriented SEO Strategy
An SEO strategy is only truly effective when it directly impacts the bottom line. By using data driven techniques, our SEO consultancy services are dedicated to increasing your ROI in as efficient a way as possible.
With two decades of experience, our lead SEO specialist is well-versed in defining and implementing best SEO practices. Our approach combines the ideal blend of manual SEO consultation and automated reports using an array of cutting-edge marketing tools.
SEO specialities
Technical SEO Audits
- Keyword research
- Competitor analysis
- User behaviour
- Meta tags and h1 titles
- Page speed analysis
- Server errors
- Page structure
Increasing Conversions
- KPI workshop
- Identify conversion blockers
- Google Analytics & GTM
- Sales funnels
- Mobile-friendly design
- Improving user-experience
- A/B testing
Driving Traffic
- On-page SEO
- Content strategy
- Semantic keywords
- International SEO
- Website migrations
- Optimising large sites
- Link building strategy
I was blown away by the level of automation that MeasureMinds were able to achieve with my weekly Google Analytics reports.
Guy Williamson - Digital Marketing Analyst, ALD Automotive
MeasureMinds' expertise and knowledge of data and analytics is unparalleled. They have completely transformed the way we report. They are passionate analysts who have gone above and beyond in their delivery. Ensuring we are continuing to fulfil our short-term and long-term goals. They understand the importance of the bigger picture and have been paramount to our success.
Norman Loder - Digital Marketing Analyst, Principality
MeasureMinds delivered the project at the highest quality with clear, concise and effective communication. They’re really helpful and love helping solve problems, and their years of experience are reflected in the way they conduct their business. I highly recommend them.
Alex Nott - Head of Growth Marketing, Learning with Experts
Worked with Phil and others on marketing tracking & analytics projects and always was surprised by out-of-the-box approach for solving issues where in-house or other agencies had given up. I highly recommend their services for any tracking and analytics task.
Albert Stanulis - Digital Marketing Manager, Newcross Healthcare
We hired MeasureMinds to consolidate our Google Analytics 360 account, fix our attribution issues and enable better goal & funnel tracking. They did a fantastic job and as a bonus, they managed to reduce our GA360 licence fee!
Tamara Caligari - Marketing and Product Manager, Tipico
Phil is clearly an expert in his field and his knowledge was obviously second-to-none. It was helpful to look at GTM with an expert. The Google data studio training greatly improved our business performance reporting.
Sofia Alvadia - Digital Marketing Manager, Bristol City Council
I hired MeasureMinds in December 2014 to audit Marie Curie's Google Analytics & Google Tag Manager implementations. They did everything in the brief and more in an incredibly quick time with very short notice. They also provided pro bono support after project closure. I wouldn't hesitate to recommend MeasureMinds for GTM & GA implementations.
Neil Dickson - London SEO Consultant, Growth Hacker, Digital Marketer, Marie Curie
I wanted to thank you for all the work you did in setting ACRP up with GTM and Ecommerce tracking. Tracking has been amazing and I love seeing the data come through clean!
Marcela Leon - Manager, Digital & Web Content, Association of Clinical Research Professionals
Google Tag Manager gurus. I worked with them on a complex implementation project for over 10 months and continued to be impressed by their GTM & GA skills. They provide creative solutions and were not shy about making recommendations or improvements that they believed would add value. Their expertise in Analytics and Google Tag Manager definitely make them a great resource to work with.
Deeplaxmi Adke - Director of Digital Analytics, National Geographic
In terms of technical expertise and knowledge, MeasureMinds are the best out there. I strongly recommend them as a digital analytics, CRO and SEO provider.
Sophie Grassick - Global Director Digital Marketing, Vistra
How data drives our technical SEO
We start our SEO campaigns with a variety of thorough technical audits. These audits serve as the foundation for our overarching strategy, ensuring every action we take is focused on maximising sales in both the short and long term.
KPI’s for your business
We begin by ensuring we understand your key performance indicators. It is only by understanding the goals and mechanics of your business that we can create a tailored solution for you.
Google Analytics and Google Tag Manager configurations
We check that you are receiving accurate visitor data and configure analytics for a range of conversion goals. This ensures that search engines are crawling and indexing your important landing pages. It also means any other SEO services we implement are based on solid data and are core to improving your site conversions.
Read our Google Analytics case studies.
Keyword research and competitor analysis
We complete a competitor keyword gap analysis to identify keywords you’re missing out on, plus identify your priority keywords in terms of traffic, ease of ranking and value of conversions.
This helps us define your ideal content strategy to generate results. We can either create content and build backlinks based on this strategy or create article briefs and other content templates for your team to implement themselves.
Page Speed and Meta Tags
We also review page speeds, Meta Titles and Descriptions, h1 configurations and server errors. As we do, we look for opportunities for improvements, prioritising those that will give maximum benefit for the least time spent. For example, many CMS systems allow you to enter default Meta Tags for different content types. By tweaking these, it’s often possible to optimise dozens, or even hundreds of pages simultaneously.
User behaviour
Using heat maps, questionnaires, and a range of other tools, we analyse user behaviour. This helps identify where visitors are leaving your site, which content appeals to them the most, and informs our joint decisions on the best strategies for improvement.
Once we have this information, we will recommend changes to site structure, call to action buttons, and more. These marginal gains build up and our conversion rate agency has more than doubled our clients’ conversion rates.
SEO case studies
Our team of SEO experts have improved the traffic and conversions of countless enterprises leading to millions of pounds of additional revenue. See how we've helped the following businesses.
Vistra
By finding marginal gains, we increased Vistra's conversion rate by 41% in only 4 months, acquiring 146K customers through SEO and PPC.
University of Bristol
We doubled the University of Bristol's domain rating, boosting organic traffic by 20% overnight. Extra SEO increased traffic by a further 20%.
Enhance Your Technical SEO with MeasureMinds
Choose MeasureMinds and experience a remarkable surge in traffic and conversions, providing you with tangible and enduring benefits. Allow us the opportunity to evaluate your website, and together we will define an optimal SEO strategy that aligns perfectly with your business objectives.