01/02/2023
You may have heard that Google Data Studio has been given a rebrand. It’s now known as Looker Studio. Google Analytics (GA) has also been given […]
26/01/2023
If you’re a fan of Google Optimize, you’re probably concerned about Google’s recent announcement. After over 10 years, the tool will be ‘sunsetting’. In other words, […]
25/01/2023
This is a write-up of Charles Farina’s talk at GA4ward where he shared some advanced GA4 tips & tricks. You can find a link to his […]
19/01/2023
Together, GA4 and Google Ads are invaluable tools. But how can you use them together to power your smart bidding? This article will be split into […]
05/01/2023
Can you guess the number one question measurement marketers are asked? If you haven’t guessed it already, the answer is ‘what is working and what isn’t […]
14/12/2022
By now, we all know and love Google Analytics (GA). The tool is packed with actionable insights into our data. But sometimes, you’ll need to convey […]
07/12/2022
So, you want to make more data-powered decisions for your business? Great, that’s where Google Analytics (GA) comes in. This is a free tool that can […]
23/11/2022
Pay-per-click (PPC) has always been one of the most commonly used marketing channels. But chances are you aren’t getting the most out of your implementation cause […]
10/11/2022
Google Analytics is an incredibly powerful piece of digital analytics software. It can heavily improve business decision-making by allowing you to understand your audience and measure […]
19/10/2022
If you know about SEO, you probably understand how useful SEO tools can be for different purposes Keyword research. Competitive intelligence. Measuring performance. Link building. The […]
12/10/2022
Conversions are a number one priority for every online business. However, persuading website users to act in the ways you want them to isn’t an easy […]
05/10/2022
If you run a website, you’re probably familiar with Google Analytics 4 (GA4). It’s a powerful tool that can tell us everything that we need to […]
22/09/2022
If you run any type of online business, there’s a good chance that you are using Google Tag Manager (GTM). It’s not hard to see why. […]
20/09/2022
Google Analytics 4 (GA4) is the latest version of GA. It introduces several new features and changes, one of the most significant of which is that […]
09/09/2022
If you’re reading this article, you probably understand CRO tools and their importance for your website. They… Increase conversions Gather audience insights Test hypotheses Highlight gaps […]
24/08/2022
Universal Analytics offered a great way to track your website landing pages. These landing pages report indicated which pages get the most traffic and convert the […]
18/08/2022
GTM server-side promises many benefits to Google Tag Manager users, developers and analysts. Some of which include: Improved web performance due to fewer measurement tags and […]
11/08/2022
In today’s technology-powered world, data is everything. Of course, simply having information isn’t enough. We need to understand data if it’s to be useful. This is […]
05/08/2022
When you load up the latest version of GA, you’ll probably find yourself asking “what happened to the views in Google Analytics 4?” You used to […]
27/07/2022
If you’re using Google Tag Manager (GTM) then you probably understand how useful GTM tools can be for a number of reasons Troubleshooting Validation Making quick […]
21/07/2022
One of the many things you can use Google Analytics for is eCommerce reporting. It can provide detailed information about how your customers are buying products, […]
14/07/2022
Since its arrival, GDPR has shaken things up a lot for everyone who has a website. If you’re running a business online, you have to be […]
07/07/2022
In this blog post, I want to describe one of the features of the GTM tool chrome extension that we’ve made here at MeasureMinds. This feature […]
06/07/2022
Google Tag Manager Server-Side tagging promises many benefits. The opportunity to reduce the amount of third-party JavaScript run in the user’s browser being one of them. […]
30/06/2022
Earlier this year, Google said that they would stop processing new hits for Universal Analytics (UA). The exact date is the 1st of July 2023. If […]
29/06/2022
An estimated 30-50 million websites are taking advantage of GA. That’s because good digital analytics is essential for producing the most targeted and effective marketing. And […]
16/06/2022
Every year businesses are issued mammoth fines for infringing GDPR. In many cases, this is because of leaks of PII (Personally identifiable information). We’ve created a […]
01/06/2022
If you’ve set up GA4, you’ll know it comes packed full of features to tell you even more about individual customers. Google Analytics 4 conversions help […]
20/05/2022
As most of you start to migrate to Google Analytics 4, we wanted to create a quick and easy GA4 migration checklist. This way you can […]
17/05/2022
Google Analytics 4 (GA4) is the latest and greatest update to Google’s flagship software. It’s rammed with features that can improve the data collection of your […]
13/05/2022
Have you set up Google Analytics 4? Are you still unsure about what benefits it actually provides? There’s no denying that GA4 has received mixed reviews. […]
05/05/2022
As some of you start migrating to Google Analytics 4 (GA4), you will naturally start to see that it is very different from Universal Analytics (UA […]
26/04/2022
As we all know, Google Analytics 4 (GA4) will be replacing Universal Analytics (UA or GA3). Google has said that it will stop processing UA hits […]
21/04/2022
Even if you have only a basic understanding of SEO, you’ll know that the links your site gets are important. Building a strong profile of links […]
14/04/2022
Google Search Console (GSC) is a one-stop-shop for monitoring a site’s search presence on Google. Google Search Console enhancements reports are one of the features that […]
04/04/2022
This series of posts has been devoted to untangling the complexities of certain tools available for tracking site performance. It’s gone into the ins and outs […]
23/03/2022
The time is nigh! The Google Gods have once again stricken us with some pretty heavy news. This time with the execution date of our old, […]
14/03/2022
If you own or run a website, or maintain someone else’s, you’ll know how important it is to be able to track site performance. You need […]
21/02/2022
The earlier posts in this Google Analytics series focused on the nuts and bolts of the platform. How to set it up, what it shows you, […]
15/02/2022
Google Search Console is a useful tool for site owners, admins or webmasters. Provided for free by Google, the tool makes it quick and simple to […]