As you may already know, MeasureMinds have released a series of tools to help marketers use Google Tag Manager and Google Analytics better. The best part? They’re totally free. Yeah, we’re scratching our heads too (especially because you can make money from it)… but you know us – we share the love. And today I’ll be discussing one in particular: The GTM Cleaner.
As you can probably tell from the title, I’ll be talking about the 4 different ways that you can use the GTM cleaner. But more specifically, I want to demonstrate how so many different people can benefit from it. You may think that this tool is just for analysts and it’s ‘too technical’. But that’s just not the case! It just takes a click of a button to use and the benefits it brings are, without blowing our own trumpet, outstanding!
Before we start, if you’d like to read about how the GTM cleaner works and a step by step guide on how to perform a GTm cleanup, follow the link below:
But without further ado here are the 4 ways (and different people) that can use our GTM cleaner…
Quick Jump To:
So you’re a marketer and you want to find those juicy clients with so many holes in their ship that they could be called the ‘sink by themselves squadron’. That’s because you want to be able to demonstrate to your potential clients all the ways that you can be their hero.
By adding the GTM cleaner to your arsenal, you can find yet another problem to add to the list. You can demonstrate to your potential client that their GTM containers are, frankly, a bit of a mess. And that makes navigating GTM more time-consuming. And as we all know, time is money!
If you can point out the benefits of having a cleaner GTM container:
Then you can show a clear benefit to their business. For crying out loud, even Google themselves recommend GTM organization!
But wait, as some of you may be wondering… How can you tell if your prospect has a messy container? Well, that’s down to using our GTM cleaner with another great tool, GTM Spy.
With GTM Spy you can actually find the GTM container of a website just by entering its domain. Then by exporting the container as a .JSON file and uploading it to your own GTM account, you can view their container!
From there it’s possible to use our GTM cleaner tool to clean up the target websites container. Now you’re in a place to show the before and after of cleaning their containers.
Show them you can make their containers sparkly clean and demonstrate the benefits!
If you’re an agency, you’re likely dealing with GTM accounts a lot. We certainly do. And that’s why we made this tool in the first place!
One of the first processes we go through when we get a new client is to audit and clean their GTM containers and GA accounts. This is so we can make everything more easily navigable and in ship shape, ready for advanced implementation.
As we said, we share the love here at MeasureMinds, so we don’t mind you using our tool to save a few hours of manual cleanup. Just give us a shout out if you do! 😉
Similar to the last point but for freelancers, not agencies… You can literally charge money for using our free tool! We really don’t mind how people use our tool, as long as it’s bringing some benefit to the digital analytics community.
So feel free to set up a GTM cleaner service as a freelancer and charge however much you want for it. All you have to do is find the sale, then run the container through the tool with a few clicks. Money! 💰💸
This one is for developers and automation experts. We know first-hand how useful automation can be for improving the efficiency of processes set up within businesses. That’s because MeasureMinds are a tech-savvy bunch and have created tools just like this one to automate processes within our own agency.
But that’s us and when you’re trying to demonstrate the complicated nature of APIs to a CEO only concerned with the ‘top-level’ benefits, it can be quite challenging. We think this tool may be quite a simple way to demonstrate how an API can work.
The functions of the tool aren’t overly complicated, but they do offer top-level benefits to your business. Time-saving, money-saving and organization. It’s literally saved us hundreds of hours already and we’ve only just created it! You may find that this opens up the mind of whoever you’re trying to advocate automation to.
Ultimately there are so many different ways you could use the GTM cleaner. But it’s down to you to decide how you want to use it. We always want people to innovate and feel empowered with data. So go out there and use it.
Just give us a shout out if you do… Share the love!