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How to Create Landing Pages Report In Google Analytics 4

creating landing page report in ga4

Universal Analytics offered a great way to track your website landing pages. These landing pages report indicated which pages get the most traffic and convert the most visitors into customers or leads. However, GA4 doesn’t provide it. 

You have to start from scratch if you want to create one. 

 

Quick Jump To:

1. Creating Landing Pages report of Google Analytics 4 by the exploration report template.

2. Creating Landing Pages Report by customising the ‘Pages and Screenshot’ report.

 

There are two methods of creating a landing page report in Google Analytics 4:

Method -1 (suggested):

The first method: use the exploration report template. This option provides pre-built reports. You can customize this to your needs.  

Method -2:

The second method for creating its report is customizing the pages and screen report. This option isn’t ideal for making it as it often suffers from tracking issues.

Creating Landing Pages report of Google Analytics 4 by the exploration report template.

Here is the step-by-step guide to making a landing pages report of google analytics 4 by the exploration report template:

Step-1: Login to your Google Analytics 4 account and click on the “ Explore tab.”

 

screengrab of explore tab in google analytcs 4

 

Step-2: Click on the Blank report template.

 

screenshot of option for creating blank exploration

 

Step-3: Give your report template name ‘Landing pages.’

 

renaming the explortion template in ga4

 

Step-4: Click on the + button next to “ DIMENSION.”

 

dimensions in exploration report in google analytics 4

 

Step-5: Find the Landing Page dimension, click on the checkbox next to it, then click Import.

 

landing page dimension in ga4

 

Step-6: Double-click the landing page dimension to automatically add it to the Rows section.

 

adding landing page dimension to row of exploration report

 

 

Step-7: Click on the + button next to “METRIX”.

 

metrixs in reports of ga4

 

Step-8: Then, add the following metrics one by one.

  1. Views
  2. Sessions
  3. Engaged sessions
  4. Total users
  5. New users
  6. Returning users
  7. Engagement Rate
  8. Average Engagement Rate
  9. Conversions
  10. Total Revenue

metrics available in google analytics 4

 

Step-9: Double click on the indicators; starting from the top, they are automatically added to the blank canvas on the right

 

 

That is how you can create a report in Google Analytics 4 by the exploration report template.

Creating Landing Pages Report by customising the ‘Pages and Screenshot’ report.

Note: This is not suggested for the Standard Report Template. It is another way of creating a report template.

Here is the step-by-step guide for creating landing page reports by customising the pages and screen reports:

Step-1:  Navigate to the “pages and screens’ report in your GA4 features

 

pages and screen report in google analytics 4

 

Step-2: Search and click on the pencil icon on the right side of your screen for customising this report.

edit option for customiing a ga4 report

 

Step-3: Click on the ‘Save..’ button and then click on ‘Save as a new report’.

save option for saving report in ga4

Step-4: Give your report template the name ‘Landing pages’ and save it.

renaming the report in google analytics 4

Step-5: Click on the ‘Dimension’ button.

customizing dimensions in ga4 report

Step-6: Click on the ‘+ Add dimension’ button.

adding dimension in ga4

Step-7: Search and Click on ‘Landing page dimension’.


landing page dimension in ga4

Step-8: Click on the menu next to ‘Landing page dimension’ and then click on the ‘set as default’ button.


setting landing page dimension as default for a ga4 report

Step-9: Click on Apply button.


apply button in dimension setting of ga4

Step-10: Click on the metrics button.

 

metrics option in customizing ga4 report

 

Step-11: Remove the following metrics:

  1. View per user
  2. Unique user scroll
  3. Event count

 

removing metrics from the customized report in ga4

 

Step-12: Click on the ‘+ Add metric’ button.

 

 

Step-13: Search and add the following metrics:

  1. Sessions
  2. Engaged sessions
  3. Returning users
  4. Engagement Rate

 

adding metrics in cuztomized report in ga4

 

Step-14: Rearrange the following metrics in order one by one:

  1. Views
  2. Sessions
  3. Engaged sessions
  4. Total users
  5. New users
  6. Returning users
  7. Engagement Rate
  8. Average Engagement Rate
  9. Conversions
  10. Total revenue

Step-15: Click on Apply button.

Step-16: Click on the ‘Scatter chart’ button.

 

scatter chart option in google analytics 4 report customization

 

Step-17: Click on the ‘Line chart’ and Click apply button.

 

line chart option in google analytics 4 report customization

 

Step-18: Click on the Save button and then click on the ‘Save changes to current report’ button.

 

 

Step-19: Click on the ‘Back’ button.

 

back option in ga4 report customization dashboard

 

If we want to add our new report to the standard GA4 report, we would need Landing pages to report to a collection.

Step-20: Click on the report and refresh the report history.

 

 

Step-21: Click on the Library Tab and Then Click on the ‘Edit Collection’

 

library tab in google analytics 4

 

Step-22: Find the Landing pages report.

 

landing page report in edit collection of ga4

 

Step-23: Drop the landing pages report under the ‘Engagement Overview’ and save it

 

landing page inserting in engagement overview of ga4

 

Step-24: Click on the ‘Back’ button.

 

customizing the data collection in ga4

 

Now you can see the new report listed under the ‘Engagement menu’.

landing pages report in engagement report in ga4

 

In conclusion, if you have recently gone through GA4 migration and want to track your website landing pages in Google Analytics 4, you have two options. You can either use the exploration report template or customise the Pages and Screen report. Whichever method you choose, make sure you track at least the following metrics: unique visitors, page views, conversions (either total or per visit), and conversion rate. 

Want more tips like this? Then don’t forget to subscribe to our monthly webinar so that you can stay up-to-date on all the latest Google Analytics news!

Phil Pearce
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Phil Pearce
Phil Pearce
Phil is an analytics expert, author, and web analyst. He's also the Analytics Director & Founder of Google Analytics, Google Tag Manager, Google Ads and CRO agency, MeasureMinds Group. Over the past 20+ years, Phil has helped clients improve their analytics and search engine marketing through the introduction of new tools and disruptive techniques.
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