Earlier this year, Google said that they would stop processing new hits for Universal Analytics (UA). The exact date is the 1st of July 2023. If you haven’t already made the switch, now is the time.
I’m writing this and publishing this article on the 30th July 2022. This means that tomorrow will be the start of the final year and the countdown to the end of UA.
It means that if you haven’t set up Google Analytics 4 (GA4), you won’t have a year of GA4 data to compare to a year of UA data. This is important!
If you’re not already aware, you can run UA and GA4 simultaneously. Google (and MeasureMinds) recommend that you do so. This is because there are a lot of features missing in GA4 that are present in UA. That being said, the same is true vice versa.
We’ve written a lot of GA4 resources recently. So you can check out blog to find that out. Here are some of the key articles that will help you during your migration:
You may also find our other GA4 articles useful:
One good way of keeping up-to-date with GA4 is by signing up to our newsletter which goes out at the end of every month. It features the articles we’ve written that month, the recording of the last webinar we did and a sign-up for the upcoming webinar.
At the moment we’re primarily focused on GA4 so you’ll get all the info you need from there.
Below are some links to where you can find out about our other stuff!
Don’t miss your ability to do a yearly comparison between UA and GA4. Set GA4 up now!