Free digital marketing resources & downloads

Made by experts, for everyone

Free GTM Clean-up tool

What does it do?

Our free Google Tag Manager Clean-up tool will go through your GTM container and undertake 5 processes to ensure that your account uses best practices. Take a look at the explainer video to find out more!

Clean up your GTM container for free!

GTM export table extension

What does it do?

This GTM export tool is quite versatile and has many uses. It adds a button to the GTM interface that allows you to export things out of your container. This could be handy when you want to export something into Google Sheets and use formulas to make bulk edits.

Add to Chrome for free!

Free digital analytics and digital marketing webinars hosted by experts

View upcoming events

Free GA4 Migrator

what does it do?

Our excellent free tool will migrate you over to Google Analytics 4 in just a few clicks. It goes through a series of automated processes that have been tried and tested to do this for you. Check the video to find out more.

Clean up your GTM container for free!

Slide decks from past webinars

Join Krista Seiden at GA4ward MK4 as she shares her vast experience from her tenure at Google's Marketing Platform. Dive into GA4 insights from an industry titan and elevate your analytics game. Get the slides here.

Play webinar on YouTube

The SCORE system for becoming GA4-confident - Setup, Correct, Optimize, Report, Export

Dive into Mary Owusu's SCORE system at GA4ward MK4 and demystify GA4. Harness her unique approach to set up, Correct, Optimize, Report, and Export efficiently. Unlock GA4's secrets and challenge the norms of mastering it. Get the slides here.

Play webinar on YouTube

How to mine your customer journey from GA4 data in BigQuery

At GA4ward MK4, Naomi Smulders illuminates the art of mining the customer journey using GA4 data in BigQuery. Discover the potential of process mining, understand web tracking challenges, and gain fresh insights that set the stage for strategic experimentation. Get the slides here.

Play webinar on YouTube

Digital Analytics, GA4 and the state of data privacy and tracking in 2023

At GA4ward MK4, Kevin Swelsen addresses the pivotal intersection of GA4 and data privacy in 2023. Amidst Europe's stringent regulations, discover how to leverage GA4's updates while honouring user privacy. Kevin's insights offer a roadmap to a compliant analytics journey. Get the slides here.

Play webinar on YouTube

Managing niche B2B PPC: What to do When You Haven’t Got Enough GA4 PPC Conversion Data

Navigating niche B2B PPC with limited GA4 data? At GA4ward MK4, John Woods shares a decade's worth of insights on optimizing such campaigns. Learn to harness GA4 effectively and make informed decisions even with sparse data. Get the slides here.

Play webinar on YouTube

Democratizing Advanced Digital Analytics: A Comprehensive Guide

At GA4ward MK4, André Mafei bridges the analytics divide. Discover how GA4, Looker Studio, and BigQuery empower mid-size companies with strategies akin to industry giants like Apple. Embark on a guided journey, rich with resources and tools, into advanced analytics. Get the slides here.

Play webinar on YouTube

Build Your Marketing Strategy with Google Analytics 4

At GA4ward MK4, Wasim Ullah unveils the art of leveraging GA4 to track every customer touchpoint. Discover the right tech stack, crucial integration points, and derive actionable insights to amplify your marketing strategy. Get the slides here.

Play webinar on YouTube

Getting to know Dataform & How to Use it with GA4

Dive into Dataform with GA4 at our GA4ward MK3 event. Artem Korneev introduces the Dataform interface and its synergy with GA4, showcasing how to craft models through a hands-on landing page report example. Elevate your analytics approach with these insights. Get the slides here.

Play webinar on YouTube

GA4 Secrets: best practices and technical solutions to usage and implementation problems

Dive into the nuances of GA4 with Matteo Zambon at GA4ward MK3. Discover best practices, navigate known bugs, and grasp technical solutions to optimize your GA4 experience. Gain insights from his years of hands-on experience with GA4's potential and pitfalls. Get the slides here.

Play webinar on YouTube

GA4 for PPC managers - The What & How you need to know

At GA4ward MK3, Navah Hopkins offers PPC marketers a clear guide, from tackling setup quirks to leveraging new metrics for optimal campaigns. Tailored insights for in-house and agency pros await. Get the slides here.

Play webinar on YouTube

Care and Feeding of Digital Analysts

Navigating the world of digital analytics talent? At GA4ward MK3, Jim Sterne reveals key strategies from top industry experts on hiring, onboarding, and nurturing these professionals. Equip yourself with tactics to ensure team unity and effective management. Get the slides here.

Play webinar on YouTube

Dealing with GA Quotas in Looker Studio

At GA4ward MK3, Ahmad Kanani unravels the intricacies of GA quotas in Looker Studio. Stay updated with the latest on quota limits and discover tools that bypass these challenges seamlessly. Get the slides here.

Play webinar on YouTube

User journey visualizations with GA4 data

Dive into the world of user journeys with Ralph Spandl at our GA4ward MK3 event. Harness GA4 data with BigQuery and craft insightful visualizations using Looker Studio and Supermetrics Charts. Unlock the potential of your website's user experience. Get the slides here.

Play webinar on YouTube

ChatGPT Unleashed!

At our GA4ward MK3 event, Stéphane Hamel demystifies the world of ChatGPT and its transformative influence on digital marketing and analytics. From mastering the art of effective prompting to navigating the ethics of AI, Stéphane's insights are indispensable for anyone looking to stay ahead in an AI-driven era. Get the slides here.

Play webinar on YouTube

Do's and Don'ts of a GA4 migration

GA4 is an entirely different beast compared to Universal Analytics. Thus it would help if you treated the migration accordingly. In one of the talks at our GA4ward MKII event, Julius Fedorovicius shared his best practices, valuable tips, and common pitfalls to help you navigate the complex process of migrating to GA4. Check it out to take your GA4 skills to the next level! Get the slides here.

Play webinar on YouTube

BigQuery: How Google Analytics 4 Integrates with the Google Cloud Platform

Many Small and Medium-sized businesses have heard about the sunsetting of Google's Universal Analytics (UA), but aside from knowing to install GA4, they are still determining how to leverage it. In one of the talks at our GA4ward MKII event, Glenn Schmelzle showed you how to leverage GA4's potential and export its data to the Google Cloud Platform using BigQuery. Check out how to activate your data and open doors to AI-driven modelling activities! Get the slides here.

Play webinar on YouTube

5 Ways to Leverage GA4 for PPC Marketers

This year will be challenging for PPC marketers who utilize Google Analytics, as they will eventually need to switch to GA4. The process of transitioning might elicit a range of emotions, from initial denial to eventual acceptance. However, in one of our talks at GA4ward MKII, Sofiia Bychkovska was our event attendees' analytics guide and demonstrated that it's not all negative. Check out how PPC marketers can maximize GA4's measurement capabilities! Get the slides here.

Play webinar on YouTube

GA4 Migration Procrastinators: There’s Still Time!

The UA to GA4 migration is happening whether you like it or not, and you can do nothing about it. What you can do is prepare yourself for the change. Here is a session from John Lovett, who spoke at the GA4ward MKII event about GA4 measurement strategy, migration steps, and a last-minute migration checklist. He also covered how to teach teammates GA4 and discussed important dates and deadlines. Check out how to create a successful GA4 measurement strategy! Get the slides here.

Play webinar on YouTube

Check out our blog

for the latest content that we update weekly

Why you should NOT use the OneTrust GTM template

What is a Customer Data Platform (CDP) & How to Use One

What is Google Consent Mode V2 & How to Implement It