Free digital marketing resources & downloads

Join Krista Seiden at GA4ward MK4 as she shares her vast experience from her tenure at Google's Marketing Platform. Dive into GA4 insights from an industry titan and elevate your analytics game. Get the slides here.

Dive into Mary Owusu's SCORE system at GA4ward MK4 and demystify GA4. Harness her unique approach to set up, Correct, Optimize, Report, and Export efficiently. Unlock GA4's secrets and challenge the norms of mastering it. Get the slides here.

At GA4ward MK4, Naomi Smulders illuminates the art of mining the customer journey using GA4 data in BigQuery. Discover the potential of process mining, understand web tracking challenges, and gain fresh insights that set the stage for strategic experimentation. Get the slides here.

At GA4ward MK4, Kevin Swelsen addresses the pivotal intersection of GA4 and data privacy in 2023. Amidst Europe's stringent regulations, discover how to leverage GA4's updates while honouring user privacy. Kevin's insights offer a roadmap to a compliant analytics journey. Get the slides here.

Navigating niche B2B PPC with limited GA4 data? At GA4ward MK4, John Woods shares a decade's worth of insights on optimizing such campaigns. Learn to harness GA4 effectively and make informed decisions even with sparse data. Get the slides here.

At GA4ward MK4, André Mafei bridges the analytics divide. Discover how GA4, Looker Studio, and BigQuery empower mid-size companies with strategies akin to industry giants like Apple. Embark on a guided journey, rich with resources and tools, into advanced analytics. Get the slides here.

At GA4ward MK4, Wasim Ullah unveils the art of leveraging GA4 to track every customer touchpoint. Discover the right tech stack, crucial integration points, and derive actionable insights to amplify your marketing strategy. Get the slides here.

Dive into Dataform with GA4 at our GA4ward MK3 event. Artem Korneev introduces the Dataform interface and its synergy with GA4, showcasing how to craft models through a hands-on landing page report example. Elevate your analytics approach with these insights. Get the slides here.

Dive into the nuances of GA4 with Matteo Zambon at GA4ward MK3. Discover best practices, navigate known bugs, and grasp technical solutions to optimize your GA4 experience. Gain insights from his years of hands-on experience with GA4's potential and pitfalls. Get the slides here.

At GA4ward MK3, Navah Hopkins offers PPC marketers a clear guide, from tackling setup quirks to leveraging new metrics for optimal campaigns. Tailored insights for in-house and agency pros await. Get the slides here.

Navigating the world of digital analytics talent? At GA4ward MK3, Jim Sterne reveals key strategies from top industry experts on hiring, onboarding, and nurturing these professionals. Equip yourself with tactics to ensure team unity and effective management. Get the slides here.

At GA4ward MK3, Ahmad Kanani unravels the intricacies of GA quotas in Looker Studio. Stay updated with the latest on quota limits and discover tools that bypass these challenges seamlessly. Get the slides here.

Dive into the world of user journeys with Ralph Spandl at our GA4ward MK3 event. Harness GA4 data with BigQuery and craft insightful visualizations using Looker Studio and Supermetrics Charts. Unlock the potential of your website's user experience. Get the slides here.

At our GA4ward MK3 event, Stéphane Hamel demystifies the world of ChatGPT and its transformative influence on digital marketing and analytics. From mastering the art of effective prompting to navigating the ethics of AI, Stéphane's insights are indispensable for anyone looking to stay ahead in an AI-driven era. Get the slides here.

GA4 is an entirely different beast compared to Universal Analytics. Thus it would help if you treated the migration accordingly. In one of the talks at our GA4ward MKII event, Julius Fedorovicius shared his best practices, valuable tips, and common pitfalls to help you navigate the complex process of migrating to GA4. Check it out to take your GA4 skills to the next level! Get the slides here.

Many Small and Medium-sized businesses have heard about the sunsetting of Google's Universal Analytics (UA), but aside from knowing to install GA4, they are still determining how to leverage it. In one of the talks at our GA4ward MKII event, Glenn Schmelzle showed you how to leverage GA4's potential and export its data to the Google Cloud Platform using BigQuery. Check out how to activate your data and open doors to AI-driven modelling activities! Get the slides here.

This year will be challenging for PPC marketers who utilize Google Analytics, as they will eventually need to switch to GA4. The process of transitioning might elicit a range of emotions, from initial denial to eventual acceptance.  However, in one of our talks at GA4ward MKII, Sofiia Bychkovska was our event attendees' analytics guide and demonstrated that it's not all negative. Check out how PPC marketers can maximize GA4's measurement capabilities! Get the slides here.

The UA to GA4 migration is happening whether you like it or not, and you can do nothing about it. What you can do is prepare yourself for the change. Here is a session from John Lovett, who spoke at the GA4ward MKII event about GA4 measurement strategy, migration steps, and a last-minute migration checklist. He also covered how to teach teammates GA4 and discussed important dates and deadlines. Check out how to create a successful GA4 measurement strategy! Get the slides here.

Do you have too much "data" and insufficient "insights" in your GA4? If you've ever caught yourself with this thought, "We know our numbers. We just don't know what to do with them."  Then check out this session from our GA4ward MKII event, Where Chris Mercer revealed how to align your GA4 strategy with your broader measurement strategy and outlined the tools and stages needed to build, launch, and always keep your framework in mind. Check out this game-changing approach to measuring your marketing success! Get the slides here.

Want to unlock the power of GA4 for your e-commerce business?  At our GA4ward MKII event, one of the talks was given by Alex Cruz, who shared about the data growth method their top-performing customers used. He also discussed how to integrate GA4 into an overall data strategy and how to avoid lousy analysis. Check out how to unlock the power of GA4 for your e-commerce business! Get the slides here.

Have you ever wondered what you need to know as a marketer to build a successful and compliant data strategy with GA4? In one of the talks in our GA4ward MKII event, Zach Randal shared the truth about Google Analytics 4 (GA4) and how it can help you build a successful data strategy for better ROI. From cookie confusion to the "free" fallacy, Zach covered all the key points you need to know. Check it out to build a successful data strategy for better ROI. Get the slides here.

Phil Pearce and Phillip Law discussed GA4 vs Adobe Analytics in one of our webinars, touching on who they're for, their differences, and the future of both platforms. Check out this webinar to find out what these experts have to say about the latest developments in digital analytics. Get the slides here.

Here is a chance to learn how to increase conversions by 27% in a day with new Google tools.  Check out our event on how to use Google tools to boost your results. Get the slides here.

GTM experts with 20+ years of experience have shared tips and tricks for improving your GTM expertise. Check out this webinar to expand your knowledge and benefit from their secrets. Get the slides here.